Renaissance PR: Fostering Success through Personal Connections

As the games industry continues to evolve, one PR agency has consistently demonstrated its ability to drive success for its clients. Renaissance PR, founded by Stefano Petrullo nearly a decade ago, has worked with almost 100 clients, including industry giants like Atari, Plaion, and Tencent, as well as prominent indie developers. In 2023 alone, the agency promoted 150 titles, generating over 122,000 articles that reached a staggering 518 billion people. Petrullo attributes the agency's success to its passion, experience, and data-driven approach. 'We work with people, not brands,' he emphasizes, highlighting the importance of building personal relationships with media and influencers. With a global reach and a team of 12 employees, Renaissance PR has been nominated for two MCV Awards and was recently acquired by 1SP, a global super agency. Petrullo shares his insights on the industry, including the challenges of discoverability and the importance of coordinated marketing campaigns. He advises smaller businesses to listen to their agency, trust their expertise, and focus on storytelling rather than just chasing data. As the industry looks to the future, Petrullo remains optimistic, predicting a healthier market and a stronger, more selective industry. With its unique approach and commitment to personal connections, Renaissance PR is poised to continue driving success for its clients in the years to come.