Empowering Game Studios to Drive Revenue and Sustainability with PlanetPlay's Innovative Initiative

As the world marks the 50th anniversary of Earth Day, PlanetPlay, a not-for-profit organization, is launching a groundbreaking initiative to help game studios and players contribute to meaningful environmental change. By leveraging 'passive activism,' PlanetPlay enables studios to create in-game promotions that raise awareness about green issues and encourage players to support real-world sustainability causes without disrupting their gaming experience. With its new campaign, 'Make Green Tuesday Moves,' PlanetPlay aims to showcase critical environmental issues in an engaging and accessible way, ultimately driving game sales and in-app purchases. The initiative has already garnered support from top studios, including SYBO, Lockwood Publishing, and Ten Square Games, which will create exclusive in-game items available only on the first Tuesday of each month. Sales from these items will be invested in certified sustainability projects, such as the Hongera Project in Kenya and the WAI Wanaka water conservation project in New Zealand. PlanetPlay's API and promo codes make it easy for studios to integrate the campaign, and the organization provides necessary licenses for celebrity collaborations. With a reach of 400 million monthly active users and 36 million daily players, the potential for impact is significant. Studios can join the movement by contacting Felix Bradshaw at felix.b@planetplay.com or visiting the Make Green Tuesday Moves website.