Sponsored: How 10 Chambers Utilizes Lurkit to Drive Community Engagement

At the heart of 10 Chambers' marketing strategy lies a unique approach to community engagement, with creators playing a central role. To unveil their upcoming title, Den of Wolves, at The Game Awards, the team collaborated with Lurkit to execute a one-of-a-kind marketing stunt. This partnership was not their first; following the success of GTFO, Lurkit was the natural choice for 10 Chambers' marketing needs. In an interview with Lurkit, Calle Johansson-Sundelius, Head of Community, and Vlad Smolyakov, Social Media Manager, reflected on the success of GTFO and shared the story behind their innovative marketing stunt for Den of Wolves. Founded in 2015 by ten industry veterans, 10 Chambers has grown significantly, now boasting over 100 team members. The studio's first game, GTFO, was a passion project designed to challenge players and foster cooperation. To reach niche communities, 10 Chambers turned to smaller streamers, leveraging Lurkit's creator program to connect with these tight-knit groups. The team was impressed by Lurkit's agility and flexibility, which enabled them to deviate from the roadmap and explore new opportunities. By onboarding hundreds of creators, 10 Chambers achieved meaningful engagement, prioritizing quality over quantity. For their upcoming title, Den of Wolves, the team sought an unconventional reveal. They partnered with Lurkit to create a 'faux-hack' of streamers' OBS, surprising them with the game's launch during The Game Awards. This bold move paid off, generating significant hype and intrigue among viewers. The success of this campaign solidified 10 Chambers' long-term partnership with Lurkit, which they praised for its lean platform, transparency, and personalized approach.