This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, called Save Point. The initiative merges live streaming, interactive gameplay, and charitable giving into a single, accessible event that aims to draw in a broader audience beyond traditional marathon‑style fundraisers. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a growing ambition to deepen the charity’s connection with the gaming community.
“We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as an ongoing partnership,” Baxter explained. “Not everyone can run a marathon or climb a mountain; a gaming marathon is far more inclusive, allowing people of all ages and fitness levels to take part and see the tangible impact of their support.” The event will be anchored by a collaboration with popular online creator and streamer TheKapFantastic, who has previously generated over £5,000 for Save the Children earlier in the year. This partnership underscores the charity’s strategy of leveraging established personalities within the gaming sphere to amplify its message and reach. Baxter emphasized that Save Point is only the beginning of a longer‑term effort to nurture relationships with gamers, influencers, and their audiences.
“If we can introduce more people in this space to the work we do and why it matters, we’ll have built a new cohort of supporters who may choose to game for us again in the future,” she said. “Success for us isn’t just the amount raised during the two‑day window; it’s the lasting network of advocates we create.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. “We’ll be gathering feedback from participants, viewers, and partners to refine the format for future editions,” Baxter noted.
“Each insight will help us scale up and deliver even bigger, more engaging events year after year.” Baxter also highlighted the often‑overlooked role that gamers and streamers play in charitable ecosystems, calling them “the unsung heroes of fundraising.” She argued that the gaming industry is pioneering a novel, innovative standard for philanthropy, one that blends entertainment with purpose. “Gamers are storytellers at heart. We love immersive narratives, imaginative worlds, and the sense of escapism that games provide,” she said.
“When we channel that passion into real‑world action, we demonstrate just how powerful the gaming community can be in driving lasting change.” Save Point is a component of the broader "The One Delivery That Matters" campaign, scheduled to launch in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in crisis. Baxter explained that for many youngsters, the most critical deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or confectionery. “Think about the convenience of ordering anything you want with a few taps on a screen,” she remarked.
“For millions of children, however, the ‘delivery’ they’re hoping for is something that can literally save their lives and protect their childhoods. That’s the message we want to convey through Save Point.” The event will run over two days, from December 5 to December 6, 2026. Participants can sign up to host their own fundraising livestreams, join collaborative gaming sessions, or simply donate while watching their favourite creators play. All proceeds will be directed toward providing essential deliveries to children in need during the festive period.
To get involved, interested individuals are encouraged to register their interest via the Save Point sign‑up page. Once registered, they will receive guidance on setting up a livestream, tips for engaging their audience, and resources to maximize fundraising impact.
The charity hopes that by lowering the barrier to entry, more people will feel empowered to contribute their time, skills, and passion for gaming to a cause that matters. In summary, Save Point represents an innovative blend of digital culture and humanitarian aid. By tapping into the storytelling instincts and communal spirit of gamers, Save the Children aims to create a new model for charitable giving—one that is fun, inclusive, and, most importantly, life‑changing for the children who rely on those essential deliveries this holiday season.