Ubisoft on Gen AI: Adoption Depends on Creative Value

A conversation with Ubisoft's team behind NEO NPCs reveals the potential and challenges of using generative AI in game development. The team's narrative director, Virginie Mosser, and SVP of production, Guillemette Picard, discuss the importance of creative input and the need for tech and creative teams to work together. The use of gen AI raises questions about job roles, particularly for writers, and the potential for bias in AI-trained NPCs. Despite these challenges, the team is excited about the possibilities of gen AI and its potential to transform the gaming industry. The success of gen AI in game development will ultimately depend on its ability to provide value to creatives and enhance the gaming experience.