This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, titled Save Point. The new event is designed to harness the enthusiasm of gamers and online creators to generate support for children in need during the most vulnerable time of the year.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners who could help amplify our message,” Baxter explained. “Traditional fundraising activities like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑centric event opens the door for a far wider audience to get involved and demonstrate what a different kind of supporter can achieve.” To bring the vision to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously raised more than £5,000 for the charity earlier in the year. The collaboration showcases how individual creators can mobilise their followers for a common cause, turning entertainment into tangible aid. Baxter emphasized that the partnership with TheKapFantastic is just the beginning of a longer‑term strategy to cultivate relationships with gamers, streamers, and e‑sports organisations. “Our goal is to keep the conversation going after the event ends,” she said.
“If we can introduce more people in this vibrant community to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters who might choose to game for us again in the future.” She added that the success of Save Point will be measured not only by the amount of money raised but also by the new network of advocates it creates. “Walking away with a fresh crew of enthusiastic gamers who are eager to champion our cause would be a massive win,” Baxter noted.
“Their personal experiences with the event will shape how we design future gaming fundraisers, making each iteration bigger and better than the last.” According to Baxter, gamers and streamers are often the "unsung heroes of fundraising," and the gaming sector is "setting a new, innovative standard" for charitable support. She highlighted the shared values that bind the gaming community: a love for storytelling, imagination, and the escape into new worlds that games provide. By channeling that passion into real‑world impact, the charity hopes to illustrate the powerful role the gaming audience can play in driving lasting change. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the public’s focus from material gifts to essential supplies that children around the globe desperately need during the festive period. While many children anticipate presents, countless others are waiting for life‑saving deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. Baxter underscored this message, stating, "In the digital age, we can order almost anything with a tap of a screen. Yet for millions of children this Christmas, the most critical items aren’t toys—they’re the deliveries that will protect their health and preserve their childhoods." By aligning the event with this narrative, Save the Children aims to turn the act of gaming into a conduit for delivering those crucial resources.
The two‑day Save Point fundraiser is scheduled for December 5‑6, 2026. Participants can sign up to host their own fundraising livestreams, share progress with their followers, and encourage donations directly through integrated platforms. The charity will provide guidance on setting up streams, promoting the cause, and tracking contributions, ensuring that even newcomers to livestreaming can take part with confidence.
Beyond the immediate fundraising goals, Save Point is intended to serve as a learning laboratory for the organization. As Baxter put it, "This is our first foray into this type of event, so the feedback we receive will be invaluable. It will help us refine our approach, experiment with new formats, and ultimately deliver larger, more impactful gaming‑driven campaigns year after year." The event also offers an opportunity to showcase the broader potential of gaming as a force for good.
By weaving together the excitement of competitive play, the community spirit of streaming, and the urgency of humanitarian aid, Save Point demonstrates how digital entertainment can be repurposed to address pressing social issues. If you are interested in joining the movement, you can register your interest through the provided link.
Upon registration, you will receive detailed instructions on how to set up a fundraising livestream, tips for engaging your audience, and information on how your contributions will be allocated to support children in need during the holiday season. In summary, Save Point represents a pioneering step for Save the Children, merging the dynamic world of gaming with the timeless mission of protecting and nurturing children worldwide. By inviting gamers, streamers, and their audiences to participate, the charity hopes to create a ripple effect of generosity that extends far beyond the two‑day event, establishing a new paradigm for charitable fundraising in the digital age.