Sandsoft Games and NetEase Launch New Venture for MENA Region
A strategic partnership has been formed between Sandsoft Games and NetEase Games, targeting the Middle East and North Africa market. This collaboration, known as Stellar Gate Games, encompasses game publishing, marketing, live operations, and esports management within the region. By leveraging Sandsoft's extensive global experience and NetEase's diverse game portfolio, Stellar Gate Games aims to make a significant impact. Furthermore, the partnership seeks to support Saudi Arabia's Vision 2030 initiative. According to Sandsoft CEO David Fernandez, "This joint venture with NetEase Games allows us to utilize our MENA region expertise, creating a gateway for NetEase Games, Sandsoft, and global developers to access the local audience."