Mobile Consumers to Reduce In-App Purchases by 32% in 2024

According to a recent report on mobile gaming expenditure, nearly a third of respondents, approximately 32%, intend to cut back on in-app purchases in the coming year. The findings are based on a survey of around 2,000 individuals from the United States and Canada. The report categorizes mobile gamers into three groups: casual spenders who invest in match, puzzle, and simulation games; midcore spenders who purchase in-app items for strategy, action, shooter, and role-playing games; and high-spenders who spend money on social casino games. Despite the decline in in-app spending, mobile game developers are also facing challenges in the current economic environment. The report emphasizes the need for innovative approaches to in-app purchase strategies, suggesting that publishers should focus on personalized offers, robust loyalty programs, and new marketing channels to maintain player engagement. Furthermore, the report highlights the potential benefits of adopting direct-to-consumer web shops, which could lead to revenue increases of up to 25% for top publishers.