Fostering Inclusivity in Gaming Communities with Purpose

The 2024 Game Developers Conference kicked off with a thought-provoking session focused on cultivating inclusivity and diversity within game communities. Moderated by Jennifer Zall, head of creator programs at Gamesight, the panel consisted of Jaclyn Simmons and Andy Wong from Capcom, and Kayla Mansell from Lilith Games. They collectively emphasized the significance of embracing inclusivity, not only as a moral imperative but also as a sound business strategy. The discussion underscored how ingrained industry habits can hinder progress and highlighted the need for adaptability in an ever-changing world. Mansell noted, 'People don't like change, but the world is changing, and we need to adapt.' She also stressed the importance of education in breaking down cultural barriers and biases. Wong pointed out that convincing executives of the positive impact of diversity initiatives on a company's growth and sales remains a challenge. Simmons warned against tokenism, encouraging companies to approach diversity with authenticity and clear intentions. The panellists agreed on the crucial role of data in demonstrating the benefits of diversity and the importance of representation in all aspects of gaming, from community building to marketing. Wong reflected on his personal experience, 'Diversity matters because it reflects our world. Seeing someone who looks like me in games or movies gives me a spark of joy, and I want that for everyone else.' Mansell added that representation in marketing is vital, as it helps create a sense of togetherness and belonging among diverse groups of gamers. The session concluded with a powerful message: inclusivity is not just a moral obligation but a key to unlocking the full potential of the gaming community.