Behaviour Interactive Acquires Fly Studio

Behaviour Interactive has made a strategic acquisition of Fly Studio, a renowned multimedia production company founded in 1996 in Montreal. Fly Studio has an impressive portfolio, having collaborated with prominent brands such as Ubisoft, Cirque du Soleil, and Toyota on various mixed media projects. This acquisition marks Behaviour Interactive's move to broaden its market reach. The 25-member team from Fly Studio will integrate into Behaviour's services division, bringing their expertise to the table. By combining forces, Behaviour Interactive aims to push the boundaries of game technology to develop groundbreaking, large-scale multimedia experiences. According to Dominique Lebel of Behaviour Interactive, "The addition of Fly Studio to our team reinforces our position in the immersive and interactive experiences sector, enabling us to bring to life pioneering projects that showcase our innovative capabilities."