EU Developers Can Now Distribute iOS Apps Through Their Websites

In a significant update to its European Union business terms, Apple is now permitting developers to distribute their iOS apps directly through their own websites, in addition to the traditional App Store channel. This change, reported by MobileGamer.biz, applies to developers who have adopted the new business terms introduced in response to the EU's Digital Markets Act. The Act aims to increase competition in closed ecosystems like iOS. According to Apple, 'Web Distribution, available with a software update later this spring, will let authorized developers distribute their iOS apps to EU users directly from a website owned by the developer.' Apple will provide authorized developers with access to APIs that enable web distribution for apps. Furthermore, the company has modified its rules regarding direct and third-party payments that do not utilize Apple's payment processing system, which charges a 30% fee. Previously, developers were required to use Apple-created templates to promote these payments. Now, developers have the freedom to design their own promotions, discounts, and deals when encouraging users to purchase in-game goods via a website. Last month, Apple updated its business terms in preparation for the Digital Markets Act, including a 17% commission for digital goods or services sold through alternative app stores, which are now allowed on iOS. The new terms also introduce a 'core technology fee' of €0.50 for each install per year after the first million, regardless of the distribution method. This development is part of Apple's ongoing efforts to comply with the EU's regulations, as discussed in a recent column by contributing editor Rob Fahey, who analyzed Apple's response to the Digital Markets Act and its implications for the industry.