This holiday season, Save the Children is set to debut its first ever gaming‑focused fundraising campaign, aptly named Save Point. The initiative merges the excitement of video games with the power of live streaming to rally support for vulnerable children worldwide. Fiona Baxter, the organization’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point gives us a new avenue to interact with gamers and streamers, both through formal partnerships and individual backers," Baxter explained.
"Not everyone can commit to running a marathon or climbing a mountain, but a gaming marathon is far more inclusive. It allows us to illustrate how a different kind of supporter can make a tangible impact." To bring the vision to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously generated over £5,000 for the charity earlier in the year. The collaboration is designed to harness the influencer’s audience and the broader gaming ecosystem to drive donations and raise awareness.
Baxter emphasized that the charity hopes to nurture these relationships long after the event concludes. "Our goal is to reach more people within the gaming sphere and inform them about the critical work we do and why it matters," she said. "A true measure of success will be walking away with a fresh cohort of supporters who, after experiencing Save Point, are eager to game for us again." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the project. "We’ll be gathering feedback from participants, viewers, and partners, which will be invaluable as we refine and expand future gaming events.
Each iteration will be bigger, better, and more engaging than the last," she noted. Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is "setting a new, innovative standard" for charitable giving. She elaborated on the cultural overlap between gaming and storytelling: "Gamers are a community that cherishes narrative, imagination, and the chance to escape into new worlds. When we channel that passion into real‑world change, we showcase just how powerful and influential the gaming community can be." Save Point is a centerpiece of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the holiday narrative from material gifts to essential supplies for children in crisis. Baxter explained that millions of youngsters will be awaiting life‑saving deliveries—such as food, medicine, warm clothing, and safe shelter—rather than toys or confectionery. "In the digital age, we can have almost anything delivered to our doorstep with a few taps on a screen," she remarked.
"But for countless children this Christmas, the items they need most are not toys, but the basics that keep them alive and protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to host their own fundraising livestreams, receive guidance on setting up donation links, and tap into a network of fellow gamers and supporters. By merging the thrill of gaming marathons with a clear, urgent humanitarian cause, Save the Children hopes to demonstrate that entertainment platforms can serve as powerful conduits for social good. Beyond the immediate fundraising goal, the organization envisions a lasting legacy: a vibrant, engaged community of gamers who view charitable action as a natural extension of their hobby.
Baxter concluded, "When we turn our love of play into a catalyst for real change, we prove that the gaming world isn’t just about escapism—it’s also about empathy, collaboration, and making a difference where it counts most." To get involved, interested individuals can register their interest through the Save Point portal, where they will receive resources on how to set up a livestream, promote their fundraiser, and maximize their impact. The charity hopes that the momentum generated by this inaugural event will pave the way for a series of innovative, game‑driven fundraisers in the years to come, each building on the lessons learned and the community forged during Save Point.