This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising initiative, branded as Save Point. The new event is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a way to reach gamers not just as occasional donors but as partners and active participants,” Baxter explained. “Traditional fundraisers like marathons are fantastic, but they aren’t accessible to everyone.
A gaming‑centric event opens the door for a much wider audience to get involved and demonstrate how diverse supporters can make a difference.” To bring the idea to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year. The partnership underscores the growing trend of influencers leveraging their platforms for social good.
Baxter emphasized that the collaboration is just the beginning: “We’re eager to continue cultivating relationships with gamers, streamers, and their audiences long after Save Point concludes. Our hope is that the event sparks ongoing interest and creates a new cohort of supporters who will return to game for us in the future.” The charity’s objectives for Save Point extend beyond immediate fundraising. Baxter highlighted the educational value of the venture, noting that this is the first time Save the Children has organised a fundraiser of this nature. “The insights we gather—from viewer engagement to donation patterns—will be priceless.
They’ll help us refine and expand our gaming‑related initiatives year after year, making each subsequent event bigger and more impactful.” Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” pointing out that the gaming sector is setting a novel, innovative standard for charitable support. She described the community as one built on a shared love of storytelling, imagination, and immersive worlds. “When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be in driving lasting, positive outcomes.” Save Point forms part of the wider ‘The One Delivery That Matters’ campaign, slated to launch in November 2026. This campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need.
Baxter explained that while many people think of ordering toys or treats with a click, millions of children are instead hoping for life‑saving deliveries such as nutritious food, vital medicines, warm clothing, and safe shelter. “The convenience of online ordering is something we all take for granted,” she said.
“For countless children this Christmas, the deliveries they’re counting on aren’t toys—they’re the items that will protect their health and preserve their childhoods.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up to take part in the event, receive guidance on setting up a fundraising livestream, and join a global community of gamers united by a common cause. Interested individuals are encouraged to register through the provided link, which will also supply resources on how to maximize their impact during the live stream. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to demonstrate a new model for charitable engagement—one that leverages digital culture to deliver tangible benefits to vulnerable children worldwide.
The charity believes that this innovative approach will not only raise crucial funds but also foster lasting relationships with a demographic that is increasingly influential in the modern philanthropic landscape.