This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑streaming fundraising initiative, dubbed Save Point. The event, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and content creators, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors, but as partners and long‑term allies,” Baxter explained.
“Running a marathon isn’t feasible for everyone, so a gaming‑focused fundraiser provides a more inclusive, accessible way for people to get involved and demonstrate the impact a different type of supporter can have.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for Save the Children through his own channels. This partnership illustrates the growing synergy between non‑profits and digital influencers, where the latter can mobilise sizable audiences in a matter of minutes.
Baxter emphasized that the collaboration is just the beginning; the organization hopes to forge lasting relationships with gamers and streamers long after the two‑day event concludes. “It would be amazing to reach a broader swath of the gaming community with information about the work we do and why it matters,” she said.
“If we walk away from Save Point with a new crew of supporters who are eager to game for us again, that would be a massive win.” Because this is Save the Children’s first foray into a gaming‑driven fundraiser, the team anticipates a steep learning curve. “There are countless learning opportunities embedded in this event,” Baxter noted. “The feedback we collect will be priceless and will help us design even bigger, more engaging gaming events in the years to come.” Baxter also highlighted the pivotal role that gamers and streamers play in modern philanthropy, calling them the "unsung heroes of fundraising." She pointed out that the gaming world is setting a novel, innovative standard for charitable support, driven by a shared love of narrative, imagination, and immersive play. “When we channel that passion into real‑world change, we showcase just how powerful the gaming community can be,” she added.
Save Point is a cornerstone of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign seeks to shift the public’s focus from traditional holiday gifts to essential supplies that children in crisis desperately need—food, medicine, warm clothing, and safe shelter. Baxter underscored this message, noting that while many people can order toys or treats with a few clicks, millions of children are counting on life‑saving deliveries this Christmas. "Anything you can think of can be delivered to your door with a tap of a screen," she said.
"But for the children who are waiting this season, it’s not toys they need—it’s the deliveries that will preserve their health, safety, and future." The campaign aims to raise awareness that the true gift this year is ensuring that vulnerable children receive the basics that allow them to thrive. Participants in Save Point can sign up through a dedicated registration portal, where they will receive guidance on setting up their own fundraising livestreams. Whether you are an experienced streamer with a sizable following or a casual gamer looking to make a difference, the event offers tools and resources to help you maximize your impact. Streamers are encouraged to incorporate interactive elements—such as donation goals, challenges, and viewer polls—to keep audiences engaged and motivated to contribute.
Beyond the live streams, Save the Children plans to amplify the event’s reach through social media campaigns, partner promotions, and collaborations with game developers who may offer in‑game incentives or exclusive content tied to the fundraiser. This multi‑channel approach ensures that the message spreads beyond the immediate gaming audience, attracting donors who might not otherwise engage with the charity.
The organization also intends to share regular updates on how the funds raised are being allocated, providing transparency and reinforcing the tangible outcomes of the campaign. By linking donations directly to the delivery of essential supplies to children in need, Save the Children hopes to create a clear narrative that resonates with gamers who value authenticity and impact. In summary, Save Point represents a pioneering step for Save the Children, blending the dynamic world of gaming with a heartfelt humanitarian mission. It offers a novel, inclusive way for individuals to contribute, while also positioning the gaming community as a powerful catalyst for social good.
As the event approaches, the charity invites gamers, streamers, and supporters of all backgrounds to join the cause, register their interest, and help turn virtual victories into real‑world relief for children across the globe.