This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising event, branded Save Point. The initiative is designed to tap into the enthusiasm of gamers and the broader online community, offering a fresh avenue for supporters to contribute to the charity’s mission. Fiona Baxter, the organization’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming world.
“We wanted a platform that would let us interact with gamers not just through traditional sponsorships but also through direct participation,” Baxter explained. “Many people can’t or don’t want to run a marathon, but a gaming marathon is far more inclusive, allowing a wider range of supporters to get involved and see the tangible impact of their involvement.” The event will be anchored by a collaboration with well‑known online creator and streamer TheKapFantastic, who has already demonstrated a knack for charitable fundraising by raising over £5,000 for Save the Children earlier in the year. Baxter emphasized that the partnership is just the beginning of a longer‑term strategy to nurture relationships with influencers, gamers, and streaming personalities after the two‑day event concludes.
"Our hope is to reach even more members of the gaming community with clear information about what we do and why it matters," she said. "If we walk away from Save Point with a fresh cohort of gamers who are eager to support us again—perhaps by hosting their own streams or organizing mini‑tournaments—that would be a massive win for us." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the team anticipates a steep learning curve. "The feedback we collect will be priceless," Baxter noted.
"It will help us refine the format, scale up future events, and ultimately create bigger, more impactful gaming‑driven campaigns year after year." Baxter also praised gamers and streamers as the "unsung heroes of fundraising," highlighting how the gaming ecosystem is forging a new, innovative standard for charitable support. "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to escape into new worlds through play," she said. "When we channel that passion into real‑world change, we showcase just how powerful and influential the gaming community can be." Save Point forms a key part of the broader "The One Delivery That Matters" campaign, which is set to launch in November 2026.
The campaign’s central message is that, for millions of children worldwide, the most vital gifts this Christmas will not be toys or sweets but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, saying, "In the digital age, you can have almost anything delivered to your doorstep with a tap on a screen.
Yet for countless children this holiday season, the deliveries they need are life‑saving essentials, not presents." The event is scheduled for December 5‑6, 2026. Participants can sign up through a dedicated registration portal, where they will receive guidance on setting up a fundraising livestream, tips for engaging viewers, and resources to maximize donation potential.
The platform will support a variety of gaming formats—from marathon playthroughs of popular titles to competitive e‑sports showdowns—allowing creators of all sizes to contribute. Beyond the immediate fundraising goals, Save Point aims to foster a lasting community of gaming advocates who view charitable giving as an integral part of their online identity.
By providing tools, mentorship, and a clear cause, Save the Children hopes to transform occasional donors into long‑term ambassadors for child welfare. In addition to live streams, the charity plans to integrate interactive elements such as donation milestones that unlock in‑game rewards, real‑time leaderboards, and collaborative challenges where multiple streamers can pool their audiences for greater impact.
These features are intended to keep viewers engaged, encourage repeat participation, and demonstrate the collective power of the gaming community. Overall, Save Point represents a strategic shift for Save the Children, embracing digital culture and the growing influence of online entertainment to reach new demographics.
If successful, the event could set a precedent for other nonprofits seeking innovative ways to mobilize support in an increasingly connected world. To join the cause, interested gamers and streamers should register their interest via the provided link, where they will receive detailed instructions on how to set up their fundraising livestream and begin preparing for what promises to be an exciting, impactful holiday event.