This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz about the project’s origins. Baxter explains that Save Point was "born from a wider desire to engage more with the gaming community." She emphasizes that the event offers a new avenue for both partnership opportunities and individual supporters to get involved.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she says. By leveraging the interactive and social nature of online gaming, Save the Children hopes to reach audiences who might not otherwise participate in traditional charity runs or galas. The charity has teamed up with popular content creator and Twitch streamer TheKapFantastic, who previously helped raise over £5,000 for the organization earlier in the year.
This collaboration marks the beginning of what Baxter hopes will be a long‑term relationship with gamers, streamers, and the broader digital entertainment ecosystem. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she notes.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter stresses the importance of learning from the experience. "There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she says. The organization plans to analyze viewer metrics, donation patterns, and participant feedback to refine future campaigns, aiming to turn each successive event into a larger, more impactful fundraiser. Baxter also highlights the role of gamers and streamers as "unsung heroes of fundraising," pointing out that the gaming sphere is "setting a new, innovative standard" for charitable support. She observes that many gamers share a love for storytelling, imagination, and escapism, which can be harnessed for real‑world benefit.
"There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she adds. Save Point forms part of the larger "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign is designed to shift the public’s focus from material gifts to essential supplies for children in need during the festive period. Baxter explains that many children will be awaiting critical deliveries—such as food, medicine, warm clothing, and safe shelter—rather than toys or sweets. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," she remarks.
"But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which also supplies guidance on setting up a fundraising livestream.
Once registered, gamers can choose to host their own streams, organize multiplayer marathons, or collaborate with other creators to amplify donations. The charity will provide promotional assets, donation tracking tools, and real‑time updates to keep participants engaged throughout the two‑day window.
Beyond the immediate fundraising goal, Save Point aims to cultivate a sustainable network of gaming‑focused philanthropists. By offering a low‑barrier entry point—anyone with a console, PC, or mobile device can join—the event seeks to democratize charitable giving and demonstrate that passion for play can translate into tangible social impact. Baxter envisions a future where annual gaming fundraisers become a staple in the charity sector, complementing traditional events and expanding the pool of donors. In summary, Save the Children’s Save Point represents an innovative blend of entertainment and altruism, tapping into the vibrant culture of online gaming to deliver life‑saving aid to children worldwide.
By partnering with influential streamers, encouraging community participation, and positioning the event within a broader campaign that emphasizes essential deliveries over consumer gifts, the organization hopes to set a precedent for how digital media can be mobilized for social good. Interested individuals are encouraged to register now, prepare their streaming setups, and join the effort to turn virtual victories into real‑world relief for children in need this Christmas.