This holiday season, Save the Children is set to debut its very first gaming‑focused and live‑streaming fundraiser, an initiative christened Save Point. The event, scheduled for December 5‑6, 2026, is designed to bring together gamers, streamers, and supporters in a novel way that blends entertainment with philanthropy.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point grew out of a broader ambition to deepen the organization’s connection with the gaming community. “Save Point emerged from a genuine desire to engage more meaningfully with gamers,” Baxter explained.
“We wanted an event that would be as inclusive as possible, offering a platform for both established partnerships and individual contributors who might not be able to take part in traditional fundraising activities like marathons.” Baxter highlighted the accessibility of a gaming‑based fundraiser, noting that not everyone can commit to the physical demands of a marathon or the logistical challenges of a large‑scale walk‑athon. “A gaming marathon or live‑stream can be joined from a bedroom or a living room, making it far more reachable for a diverse audience,” she said. “It also showcases the unique impact that a different type of supporter—someone who spends hours in virtual worlds—can have when they channel that passion toward a good cause.” To give the event a strong digital presence, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic.
TheKapFantastic, who previously raised over £5,000 for the charity earlier in the year, will serve as a flagship ambassador, helping to attract viewers and encourage donations throughout the two‑day livestream. The partnership underscores the charity’s strategy of leveraging established gaming personalities to amplify its message and reach. Looking beyond the immediate fundraiser, Baxter expressed enthusiasm about cultivating lasting relationships with the gaming sector.
“Our hope is that Save Point will be the first step in an ongoing dialogue with gamers and streamers,” she said. “If we can introduce more people in this community to the vital work we do—whether it’s delivering food, medicine, warm clothing, or safe shelter—we’ll have built a foundation for future collaborations.” She added that success would be measured not only by the amount raised but also by the number of new supporters who decide to continue gaming for charitable purposes. Because this is Save the Children’s inaugural foray into gaming‑centric fundraising, the organization anticipates a steep learning curve. “There are countless learning opportunities embedded in this event,” Baxter noted.
“The feedback we collect will be priceless, allowing us to refine our approach and scale up more ambitious gaming events in the years to come.” She emphasized that each insight—whether about technical streaming logistics, audience engagement tactics, or donation mechanisms—will help shape a more effective and sustainable model for future campaigns. Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” arguing that the gaming ecosystem is setting a new, innovative standard for charitable support.
She pointed out that many gamers share a love for storytelling, imagination, and escapism, traits that can be harnessed for real‑world impact. “When we transform our passion for games into a catalyst for lasting change, we demonstrate just how powerful the gaming community can be,” she said. Save Point is a key component of the broader ‘The One Delivery That Matters’ campaign, which launches in November 2026.
This campaign aims to shift the public’s focus during the festive season from material gifts to essential deliveries that can truly save lives. Baxter explained, “Millions of children this Christmas will be waiting not for toys, but for crucial supplies—food, medicine, warm clothing, and a safe place to sleep. Our message is that any delivery, even a digital one, can make a tangible difference when it translates into real‑world aid.” The charity underscores the stark contrast between typical holiday consumerism and the urgent needs of children in crisis.
“Anything you can order with a tap of a screen can be delivered to a doorstep,” Baxter remarked. “But for the children we’re supporting, the ‘delivery’ they need is life‑saving assistance, not a new gadget.” This framing aims to inspire donors to think of their contributions as essential provisions rather than optional luxuries.
Participation in Save Point is open to anyone with an internet connection and a desire to help. Interested individuals can register their interest through a dedicated link, which will provide further details on how to set up a fundraising livestream, integrate donation widgets, and promote the event across social channels.
The charity will also supply resources such as branding assets, suggested donation tiers, and tips for engaging viewers effectively. In summary, Save Point represents a pioneering effort by Save the Children to merge the dynamic world of gaming with charitable fundraising. By partnering with influential streamers, embracing the accessibility of online platforms, and positioning the event within a larger campaign that highlights the urgent needs of children worldwide, the organization hopes to create a replicable model for future gaming‑driven philanthropy.
The initiative not only aims to raise funds but also to foster a community of gamers who view their hobby as a vehicle for positive social change, setting a precedent for how entertainment and empathy can intersect in the digital age.