Breaking into the Games Industry Without Being a Game Developer

The games industry is often perceived as being exclusively for those with technical skills, but with a UK market valued at £7.05 billion in 2022, there are numerous roles that contribute to its success without involving core game development. For individuals interested in the industry but lacking technical expertise, there are various creative and paid positions available. A panel discussion at EGX 2023 highlighted the experiences of professionals in roles such as funding, marketing, and community management, showcasing the breadth of opportunities in the sector. These roles encompass providing financial support to game companies, promoting games through marketing and PR, and fostering communities that drive interest in games. Key figures in these roles, including Chris Filip, Nicole Stewart Rushworth, Ella Hagi, Tanya Kapur, and Leela Collins, shared insights into their day-to-day responsibilities and the skills required to excel in their positions. While their roles may differ significantly, they all emphasize the importance of soft skills, such as communication, interpersonal skills, and time management. Being organized and able to manage multiple tasks and clients is crucial, as is the ability to communicate effectively and build trust with various stakeholders. The panellists also highlighted the value of learning about game development, even for those not directly involved in it, as it can provide a deeper understanding of the industry and its processes. Participating in game jams, networking, and seeking mentorship are recommended ways to gain experience and build connections in the industry. Ultimately, the games industry offers a wide range of career paths that can be both creative and fulfilling, and exploring these opportunities can lead to a rewarding and successful career.