This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz about the project’s origins and goals. Baxter explains that Save Point was conceived as a way to reach gamers and streamers in a manner that feels natural to them, rather than relying on traditional, physically demanding challenges such as marathon runs.
"Not everyone can sign up for a marathon, but a gaming marathon is far more inclusive," she says. "Through Save Point we can invite both corporate partners and individual supporters to take part in something that aligns with their passions, while still delivering meaningful impact for the children we serve." To give the event a recognizable face, Save the Children has teamed up with popular online creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. The partnership underscores the organization’s commitment to building lasting relationships with influential voices in the gaming space.
Baxter adds that the charity hopes the collaboration will extend well beyond the two‑day event, fostering a network of gamers who will continue to champion the cause in future campaigns. "It would be incredible to reach a broader slice of the gaming community with clear information about what we do and why it matters," Baxter says.
"If we walk away from Save Point with a new crew of supporters who are eager to game for us again, that will be a massive win." Because this is Save the Children’s first foray into a gaming‑centric fundraiser, the organization is treating the experience as a learning laboratory. "We’ll be gathering feedback from participants, partners, and viewers to understand what worked and what didn’t," she notes. "That insight will be essential as we plan larger, more ambitious gaming events in the years to come." Baxter also highlights the often‑overlooked role that gamers and streamers play in the charitable ecosystem, calling them "the unsung heroes of fundraising." She points out that the gaming industry is beginning to set a "new, innovative standard" for how charitable causes can be supported, leveraging the medium’s storytelling potential and its capacity to unite large, passionate audiences.
"Gamers are storytellers at heart," Baxter observes. "We love immersive narratives, imaginative worlds, and the sense of escape that games provide. When we channel that enthusiasm into real‑world action, we demonstrate just how powerful the gaming community can be in driving lasting change." Save Point is a key component of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign aims to shift public attention from the typical holiday gift‑giving narrative to the urgent needs of children who are awaiting essential supplies this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys. "Anything you can imagine can be delivered with a tap on a screen," Baxter remarks, drawing a parallel between the convenience of online shopping and the stark reality faced by millions of children. "For many families, the deliveries they need most this season aren’t presents; they’re lifesaving essentials that protect childhoods and futures." The Save Point event is scheduled for December 5‑6, 2026. Over the two days, participating streamers will host live gaming sessions, challenges, and interactive giveaways, all while encouraging viewers to donate to the cause.
The charity has set up a dedicated registration portal where interested gamers can sign up, receive technical guidance on setting up a fundraising livestream, and access promotional assets to help spread the word. By blending entertainment with philanthropy, Save the Children hopes to tap into the massive, engaged audience that gaming platforms command. The organization believes that this approach not only broadens its donor base but also educates a younger demographic about global humanitarian issues in a format that resonates with them. In addition to direct donations, the event will feature informational segments that explain how the funds will be used, spotlighting real stories from children who have benefited from past deliveries.
These narratives aim to create an emotional bridge between the virtual world of gaming and the tangible impact that contributions can have on vulnerable children. Looking ahead, Baxter envisions Save Point becoming an annual fixture on the charity’s calendar, each year building on the lessons learned and expanding its reach. "Our ultimate goal is to create a sustainable model where gaming and charity are intertwined," she says. "When gamers see that their hobby can translate into real‑world help, it creates a virtuous cycle of giving that we hope will continue to grow." For anyone interested in joining the cause, the registration link provides all the necessary details to get started, from technical requirements to tips on maximizing viewer engagement.
Whether you’re a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique platform to turn playtime into purposeful action. By the end of the event, Save the Children aims not only to raise substantial funds but also to cement a new paradigm of charitable fundraising—one that leverages the creativity, community spirit, and reach of the gaming world to deliver life‑changing aid to children in need during the most critical time of the year.