This holiday season, Save the Children is set to roll out its very first gaming‑centric and live‑stream fundraising initiative, aptly named Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the worldwide gaming community, according to senior fundraising manager Fiona Baxter, who spoke with GamesIndustry.biz.
"Save Point was born out of a wider desire to engage more with the gaming community," Baxter explained. "It gives us a platform to interact with gamers and streamers not just as partners, but also as individual supporters. Not everyone can sign up for a marathon or a long‑distance bike ride, so an event like this is far more accessible and showcases the unique contributions a different kind of supporter can make." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
Baxter emphasized that the partnership is only the beginning of a longer‑term strategy to nurture relationships with gamers, influencers, and content creators beyond the immediate event. "It would be incredible to reach more people in this community with information about the work we do and why it matters," she said. "I’ll consider the event a massive success if we walk away with a fresh crew of supporters who want to game for us again because of the experience they had." Baxter also highlighted the learning potential embedded in the initiative. "This is our first time doing this type of fundraiser, so the feedback we receive will be invaluable and will help us shape bigger and better gaming events year after year," she noted.
In her view, gamers and streamers are "the unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural glue that binds gamers together: "There is an understanding among game‑lovers that we are a community that cherishes stories, imagination, and the chance to escape into new worlds through play. By turning our passion for gaming into a catalyst for real‑world, lasting change, we demonstrate just how powerful and impactful the gaming community can be." Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which is slated to launch in November 2026.
The campaign seeks to shift the focus of the festive season from material gifts to essential deliveries that children in need are awaiting—things like nutritious food, vital medicines, warm clothing, and safe shelter. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter observed. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it’s the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream.
Once registered, gamers can choose to stream their gameplay, host charity tournaments, or create unique challenges, all while encouraging viewers to donate directly to Save the Children’s emergency relief efforts. The format is designed to be flexible. Whether a participant is a casual player who streams a few hours a week, a professional e‑sports athlete with a large following, or a community manager who organizes multiplayer sessions, Save Point offers multiple avenues to contribute.
Streamers can embed donation widgets, set fundraising milestones, and even unlock in‑game rewards for their audiences, turning entertainment into a tangible source of aid. Beyond the immediate fundraising goal, Save Point aims to educate the gaming audience about the broader mission of Save the Children. Throughout the two‑day window, the charity will share stories from the field, highlight the impact of previous deliveries, and provide real‑time updates on how donations are being allocated. This narrative approach helps bridge the gap between virtual play and real‑world outcomes, reinforcing the message that every contribution—no matter how small—can make a difference.
The partnership with TheKapFantastic also serves as a proof of concept. Earlier this year, his livestream raised over £5,000, demonstrating the monetary potential of gaming‑driven philanthropy. Building on that success, Save the Children hopes to replicate and amplify the model, inviting other creators to join the cause and expand the reach of the campaign. Looking ahead, Baxter expressed optimism that Save Point will become an annual fixture in the charity’s calendar.
"If we can turn this into a recurring event, we’ll have a sustainable pipeline of support from a community that is passionate, tech‑savvy, and eager to make a positive impact," she said. "The insights we gather now will guide us in refining the experience, improving donor engagement, and ultimately delivering more aid to children who need it most." In summary, Save Point represents a strategic pivot for Save the Children, leveraging the growing influence of gaming culture to mobilize a new generation of donors. By marrying the excitement of live streaming with the urgency of humanitarian aid, the charity hopes to set a precedent for how nonprofit organizations can innovate fundraising in the digital age. The event promises not only to generate vital resources for children facing hardship this Christmas but also to forge lasting connections between the gaming world and the global mission of protecting childhoods.
Those interested in taking part can register now, receive technical support for setting up their livestream, and join a community of gamers united by a common purpose: turning play into a powerful force for good.