This holiday season, Save the Children is set to roll out its first-ever gaming and live‑streaming fundraiser, an event branded "Save Point." The initiative is designed to tap into the enthusiasm and reach of the video‑game community, offering a novel way for supporters to contribute to the charity’s mission during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "We wanted a platform that would let us interact with the gaming world not just through corporate partnerships but also by inviting individual players and streamers to take part," she explained. "Not everyone can commit to a marathon or a long‑distance bike ride, so a digital event like this is far more inclusive, giving a wider audience the chance to make a tangible impact while doing something they love." The charity has teamed up with popular online creator and Twitch personality TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year.
This collaboration signals the charity’s intention to build lasting relationships with influencers in the gaming sphere. Baxter emphasized that the partnership is just the beginning. "Our goal is to keep the conversation going after Save Point ends.
If we can introduce more gamers to the work we do and why it matters, we’ll have created a new cohort of advocates who might choose to stream for us again in the future," she said. Baxter also highlighted the learning potential of the event. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to feedback from participants—will be invaluable.
They’ll help us refine the format and scale up future gaming events, making them even more effective year after year," she added. In her remarks, Baxter described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming community is pioneering a fresh, innovative standard for charitable support.
She pointed out that many gamers share a love of narrative, imagination, and immersive worlds, and that this passion can be redirected toward real‑world change. "When we convert our enthusiasm for play into a force for lasting impact, we showcase just how powerful and influential the gaming community can be," she said.
Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, slated to launch in November 2026. The campaign aims to shift public focus from traditional holiday gifts to the essential supplies that many children desperately need during the winter months—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between typical consumer expectations and the reality for millions of children: "Anything you can order online and have delivered to your doorstep is a convenience for many, but for vulnerable children this Christmas, the deliveries they await are life‑saving essentials, not toys or treats." The two‑day Save Point event is scheduled for December 5 and 6, 2026.
Participants can sign up through a dedicated registration link, where they will receive guidance on setting up their own fundraising livestreams, choosing donation platforms, and promoting their streams to maximize reach. The charity will provide resources such as graphics, overlay templates, and talking points to help streamers convey the urgency of the campaign and encourage viewers to donate.
Beyond the live streams, Save Point will feature a series of interactive challenges and milestones. For example, each hour of continuous streaming could unlock a matching donation from a corporate sponsor, while community goals—like reaching a certain number of concurrent viewers—could trigger additional contributions from partner organisations. These gamified elements are intended to keep audiences engaged and motivated throughout the marathon.
The event also aims to highlight the broader potential of digital philanthropy. By leveraging the immediacy of live streaming, real‑time donation trackers, and social media amplification, Save the Children hopes to demonstrate a scalable model that other charities can emulate. Baxter believes that the success of Save Point could pave the way for a new genre of charitable events that blend entertainment, community building, and fundraising in a seamless digital experience.
In summary, Save Point represents a strategic effort by Save the Children to harness the energy and reach of the gaming community for a cause that affects millions of children worldwide. By offering an accessible, fun, and impactful way for gamers to give back, the charity not only raises crucial funds but also cultivates a new generation of supporters who view gaming as a platform for positive change. Interested participants are encouraged to register early, prepare their streaming setups, and join the global effort to deliver essential supplies to children in need this Christmas.