This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraising campaign, dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the reach of online streaming to rally support for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to involve gamers and streamers in a manner that feels natural to them,” Baxter explained.
“Not everyone can commit to a marathon or a long‑distance walk, so a gaming marathon offers a more inclusive avenue for supporters to contribute their time and passion.” The event will be anchored by popular content creator and Twitch streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. By partnering with a figure who already has a proven track record of charitable fundraising, the charity hopes to attract both established fans and new donors who are eager to see their favourite personalities champion a cause.
Baxter emphasised that the partnership is just the beginning of a longer‑term strategy to nurture relationships with gamers, streamers, and the wider digital entertainment ecosystem. “If we can introduce more people in this space to the work we do and why it matters, we’ll have built a sustainable pipeline of supporters,” she said. “Success for us will look like a growing crew of gamers who, after this experience, want to return for future events and continue to champion our mission.” Because Save Point is a pilot project for the charity, Baxter highlighted the importance of gathering feedback and learning from the experience.
“This is our first foray into a gaming‑focused fundraiser, so the insights we collect—from technical logistics to audience engagement—will be priceless. They’ll help us refine and scale up future events, making each subsequent campaign bigger and more impactful.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," noting that the gaming world is "setting a new, innovative standard" for charitable support.
She pointed out that many gamers are drawn to narratives, imagination, and immersive worlds, and that channeling that enthusiasm toward real‑world change showcases the sector’s potential for social good. "When we transform our love of play into a catalyst for lasting, tangible impact, we prove just how powerful the gaming community can be," she added. Save Point is a central component of Save the Children’s broader ‘The One Delivery That Matters’ campaign, which launches in November 2026.
The campaign aims to shift the holiday focus from material gifts to essential supplies—such as food, medicine, warm clothing, and safe shelter—that millions of children will rely on this Christmas. Baxter underscored this message, saying, "Anything you can order with a click can be delivered to your door, but for countless children this season, it isn’t toys they’re awaiting—it’s life‑saving deliveries that protect their childhoods." The event’s structure will blend competitive gaming sessions, charity auctions, and interactive donation drives.
Participants can sign up to host their own livestreams, set personal fundraising targets, and engage with viewers through challenges, giveaways, and real‑time updates on how contributions are being allocated. The charity plans to provide a toolkit that includes branding assets, donation links, and suggested talking points to help streamers convey the urgency of the cause. In addition to the main livestreams, Save Point will feature guest appearances from game developers, industry influencers, and child‑rights advocates who will discuss the intersection of gaming culture and humanitarian work.
These segments aim to educate audiences about the specific ways in which donated funds will be used—whether to deliver emergency nutrition packs to conflict‑affected regions or to fund winter warming kits for children in cold climates. To encourage widespread participation, Save the Children is offering a simple registration portal where interested individuals can express their intent to join the event. Once registered, participants will receive detailed guidance on setting up a fundraising stream, best practices for audience engagement, and technical support to ensure a smooth broadcast experience. Looking ahead, Baxter expressed optimism that Save Point could become an annual fixture in the charity’s calendar, evolving alongside the rapidly changing gaming landscape.
"We see endless possibilities—from virtual reality charity runs to collaborative in‑game events that unlock real‑world aid," she said. "Our goal is to keep innovating, so that each year we can reach more gamers, raise more funds, and ultimately deliver more hope to children who need it most." In summary, Save Point represents a pioneering effort by Save the Children to harness the passion, creativity, and connectivity of the gaming community for a humanitarian purpose. By marrying the excitement of digital play with the urgency of child-focused aid, the charity hopes to set a precedent for how entertainment platforms can serve as powerful vehicles for social change.
Interested participants can register their interest through the provided link and receive all the necessary information to launch their own fundraising livestreams, contributing to a cause that aims to deliver essential supplies to children worldwide this Christmas.