GTA 6 Trailer Sets New Record as Fastest-Viewed Game Reveal in History

Updated, December 6, 2023: The inaugural trailer for GTA 6 has shattered multiple records, amassing over 100 million views since its launch yesterday, with a precise count of 102 million at the time of writing. According to Guinness World Records, as announced on social media, it has become the most viewed video game reveal on YouTube within a 24-hour period. Original story, December 5, 2023: The debut trailer for Grand Theft Auto 6 has garnered millions of views at a faster pace than any other game to date. Data shared with GamesIndustry.biz from Sparkers's Audience and ThoughRay's Trailr tools indicates that the GTA 6 reveal reached 60 million views on Rockstar Games' YouTube channel alone within a span of 12 hours. For context, the first GTA 5 trailer, posted on November 2, 2011, has accumulated 96.8 million views to date. The GTA 6 trailer achieved half of this number in an impressive nine hours and ten minutes and is anticipated to surpass it within a couple of days. Furthermore, it took merely six and a half hours for the GTA 6 trailer to exceed the 39 million views achieved by the Call of Duty: Modern Warfare 3 trailer, which was posted on August 17, 2023. Trailr, ThoughRay's AI-powered sentiment measurement tool, also reveals that over 35% of commenters under the trailer have expressed interest in playing the game upon its release, marking the highest level in Trailr's database, which tracks sentiment around major game trailers from the last five years. Notably, 90% of comments praised Rockstar, with common sentiments including enthusiasm for the return of Vice City as a setting and a strong desire to learn more about the game's story and characters. Moreover, 25% of commenters are already eager to find out the release date, which is a higher sentiment than previously tracked, with most anticipating its arrival without delays. Initially, the GTA 6 trailer was scheduled to go live on this day but was leaked over 12 hours in advance. Following the leak, Rockstar released the official trailer and confirmed that the game would be available for PlayStation 5 and Xbox Series X|S in 2025.