This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraiser, a two‑day livestream extravaganza dubbed Save Point. The initiative, scheduled for December 5‑6, 2026, merges the excitement of video games with the power of online charity, offering a fresh avenue for supporters to contribute while enjoying the digital worlds they love.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the organization’s connection with the gaming community. “We wanted to create something that resonated with gamers on both a partnership level and an individual supporter level,” she said. “Not everyone can sign up for a marathon or a long‑distance bike ride, but a gaming marathon is far more inclusive and lets us highlight the unique impact that a different kind of supporter can have.” To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for the charity earlier in the year. Baxter emphasized that the collaboration is just the beginning of a longer‑term strategy to cultivate relationships with gamers, influencers, and content creators.
“If we can reach more people in this vibrant community and explain the vital work we do, it will be a win for everyone,” she explained. “I’ll consider the event a huge success if, after it ends, we have a new crew of gaming enthusiasts who want to partner with us again because of the positive experience they’ve had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential. “The feedback we collect will be priceless.
It will help us refine our approach and scale up even bigger, more impactful gaming events in the years to come.” She praised gamers and streamers as the "unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. According to Baxter, the gaming community shares a deep appreciation for storytelling, imagination, and the escapism that interactive entertainment provides. “When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming world can be,” she said.
This sentiment aligns with the broader message of Save the Children’s campaign "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the holiday focus from material gifts to essential supplies—food, medicine, warm clothing, and safe shelter—that many children desperately need during the festive season.
Baxter illustrated the contrast vividly: “Anyone can order anything they want with a tap of a screen, but for millions of children this Christmas, the most coveted deliveries aren’t toys or sweets—they’re life‑saving essentials.” By framing the fundraiser around this narrative, Save Point seeks to inspire participants to view their gaming sessions as a conduit for delivering critical aid. The event itself will feature a mix of live gameplay, challenges, and interactive donation milestones. Viewers will be able to watch their favorite streamers tackle popular titles while real‑time donation trackers display the cumulative amount raised. Special incentives—such as exclusive in‑game items, shout‑outs, and behind‑the‑scenes content—will reward both donors and participants, fostering a sense of community and shared purpose.
To join the cause, individuals can register their interest through the Save Point sign‑up page. Once registered, participants receive detailed guidance on setting up their own fundraising livestream, including tips on platform selection, audience engagement, and best practices for promoting the charity’s message. The organization also plans to provide promotional assets, such as overlays, graphics, and pre‑written copy, to streamline the process for newcomers. Beyond the immediate fundraising goals, Save Point is designed to serve as a blueprint for future collaborations between nonprofits and the gaming industry.
By gathering data on viewer demographics, donation patterns, and engagement metrics, Save the Children hopes to demonstrate the viability of gaming‑centric philanthropy to other charitable organizations. In summary, Save the Children’s Save Point represents a pioneering step toward harnessing the enthusiasm, creativity, and reach of the gaming community for humanitarian impact. Through strategic partnerships, innovative event design, and a clear focus on delivering essential supplies to children in need, the charity aims to turn a festive gaming marathon into a lifeline for countless young lives. Interested participants are encouraged to sign up now to receive all the necessary information for launching a successful fundraising livestream and becoming part of this groundbreaking charitable adventure.