The Case for Custom Technology in Game Development

Developing custom technology is often viewed as a costly and time-consuming endeavor, but it can be a crucial investment for game studios looking to create innovative and unique gaming experiences. Despite the initial upfront costs, custom tech can yield significant long-term savings and provide a competitive edge in the market. Many top-selling games utilize proprietary technology to deliver exceptional experiences that cannot be found elsewhere. By creating custom technology, studios can attract and retain top talent, ensure quality and familiarity, and push the boundaries of what is possible in game development.