This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraiser, an event they have christened Save Point. The initiative represents a strategic move to tap into the vibrant world of video games and online streaming, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted to create something that resonated with gamers and streamers, not just as a one‑off donation drive but as a genuine partnership,” Baxter explained.
“Many people can’t or don’t want to run a marathon or take part in a traditional charity walk, so a digital‑first event like this is far more inclusive and gives us the chance to showcase the unique impact that a different kind of supporter can have.” The charity has teamed up with popular online content creator and livestream personality TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration underscores the organization’s intention to build lasting relationships with influential voices in the gaming sphere. Baxter emphasized that the partnership is just the beginning: “Our goal is to keep nurturing these connections long after the event wraps up. If we can introduce more people in this community to the work we do and why it matters, we’ll have created a sustainable pipeline of advocates who are eager to game for a cause.” Baxter outlined the metrics for success, noting that the true victory will be measured not just in dollars raised but in the community built around the cause.
“I’ll consider it a huge success if we walk away from Save Point with a new crew of supporters who want to keep gaming for us because of the experience they’ve had,” she said. “There are also a lot of learning opportunities in this event.
This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year.” In her view, gamers and streamers are the "unsung heroes of fundraising," a sentiment that reflects a growing recognition of the gaming sector’s capacity to drive charitable outcomes. "The gaming space is setting a new, innovative standard for supporting charitable causes," Baxter asserted. She highlighted the shared values that bind gamers together – a love of narrative, imagination, and the escape into new worlds through play.
By channeling that passion into real‑world impact, the charity hopes to demonstrate just how powerful and influential the gaming community can be when it rallies around a common purpose. Save Point is a cornerstone of Save the Children’s broader campaign titled “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential deliveries that children in need rely on – such as nutritious food, vital medicines, warm clothing, and safe shelter.
Baxter explained the emotional core of the message: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for December 5‑6, 2026.
During these two days, participants will be able to register their interest, receive guidance on setting up a fundraising livestream, and join a growing network of gamers committed to making a difference. The format encourages both individual streamers and larger gaming groups to host live sessions where viewers can donate directly to the cause, unlock challenges, and engage in interactive elements that keep the audience invested.
Beyond the immediate fundraising goal, Save Point aims to cultivate a culture of philanthropy within the gaming ecosystem. By providing tools, resources, and a clear narrative, the charity hopes to empower streamers of all sizes to incorporate charitable giving into their regular content. This could lead to a ripple effect where gaming channels regularly feature fundraising drives, creating a steady stream of support for humanitarian initiatives. The event also presents an opportunity for data collection and insight gathering.
Baxter noted that the feedback loop from participants will inform future campaigns, helping Save the Children refine its approach to digital fundraising. "We’ll be looking at metrics such as viewer engagement, donation patterns, and the types of interactive challenges that resonate most," she said. "That information will be crucial as we plan larger, more ambitious gaming events in the years to come." In summary, Save Point represents a bold experiment at the intersection of entertainment and altruism. By leveraging the reach and enthusiasm of the gaming community, Save the Children hopes to deliver vital resources to children in need during the most vulnerable time of the year.
The charity invites anyone with an interest in gaming, streaming, or simply supporting a good cause to sign up, learn how to host a fundraising livestream, and become part of a movement that transforms play into purposeful action. To get involved, interested participants can register their interest through the provided link, which will supply further details on setting up a livestream, promotional assets, and best practices for maximizing impact. As the event approaches, Save the Children will continue to share updates, spotlight participating streamers, and highlight the tangible difference that each donation can make for children awaiting life‑saving deliveries this Christmas.