This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraising event, branded as Save Point. The initiative aims to tap into the enthusiasm of gamers and online creators, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted to create a platform where both partners and individual backers from the gaming world could get involved,” Baxter explained. “Not everyone has the stamina to run a marathon or the time to organize a large‑scale gala, so a gaming‑centric event provides a more accessible entry point and showcases the unique impact that a different kind of supporter can have.” To bring the event to life, Save the Children has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
This partnership underscores the organization’s strategy of leveraging the reach and authenticity of established gaming personalities to amplify its message. Looking beyond the immediate fundraiser, Baxter emphasized the charity’s intention to nurture ongoing relationships with gamers and streamers.
“If we can introduce more people in this community to the work we do and why it matters, we’ll have taken a big step forward,” she said. “A true measure of success would be walking away from Save Point with a fresh cohort of supporters who are eager to game for us again, driven by the experience they’ve had.” Because this is Save Children’s first foray into a gaming‑based fundraiser, the team anticipates a steep learning curve.
“There are countless learning opportunities embedded in this event,” Baxter noted. “The feedback we gather will be priceless, helping us refine and expand future gaming events year after year.” Baxter also praised gamers and streamers as the “unsung heroes of fundraising,” highlighting how the gaming arena is “setting a new, innovative standard” for charitable support. She observed that many gamers share a love for storytelling, imagination, and immersive worlds, which can be redirected toward tangible, real‑world change.
“By converting our passion for play into a catalyst for lasting impact, we’re demonstrating just how powerful the gaming community can be,” she added. Save Point is a key component of Save the Children’s broader campaign, “The One Delivery That Matters,” slated to launch in November 2026.
The campaign seeks to draw attention to the fact that, for millions of children worldwide, the most crucial gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter illustrated this contrast vividly: “Anything you can imagine can be delivered to your doorstep with a few taps on a screen. But for countless children this holiday season, it isn’t toys or sweets they’re awaiting—it’s life‑saving deliveries that protect their childhoods.” Save Point is scheduled to run over two days, from December 5 to December 6, 2026. Participants can sign up by expressing interest through the provided link, after which they will receive guidance on setting up their own fundraising livestreams.
By merging the excitement of gaming with a clear charitable purpose, Save the Children hopes to inspire a new wave of digital philanthropy that resonates with both seasoned donors and a younger, tech‑savvy audience. The event will feature a variety of activities, including live gaming sessions, challenges, and interactive donation milestones. Streamers like TheKapFantastic will host marathon playthroughs, encouraging viewers to contribute in real time. Additionally, the charity plans to showcase stories from the field, illustrating how the funds raised translate directly into deliveries that meet children’s most urgent needs.
Through Save Point, Save the Children aims not only to raise immediate funds but also to cultivate a lasting community of gaming allies. By demonstrating the tangible outcomes of each donation—whether it’s a warm coat for a child in a cold climate or a medical kit for a community in crisis—the organization hopes to forge emotional connections that inspire repeat involvement. In summary, Save Point represents a strategic pivot for Save the Children, blending the immersive world of gaming with purposeful fundraising.
By partnering with influential creators, emphasizing accessibility, and tying contributions to concrete, life‑changing deliveries, the charity is poised to set a precedent for how digital entertainment can serve the greater good. The upcoming event promises to be both a celebration of gaming culture and a powerful vehicle for delivering hope to children who need it most during the holiday season.