This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an initiative titled Save Point. The new event is designed to merge the excitement of interactive entertainment with the goodwill of charitable giving, offering a novel avenue for supporters to contribute during the festive period.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us reach gamers not just as donors but as partners, and also give individual supporters a way to get involved that feels natural to them,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, so an event like this is far more inclusive and showcases the diverse ways people can champion our cause.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration signals a strategic push to harness the influence of high‑profile gamers and content creators who command large, engaged audiences across platforms such as Twitch, YouTube and TikTok.
Baxter emphasised that the partnership is just the beginning of a longer‑term effort to cultivate relationships with gamers and streamers beyond the two‑day event. “It would be amazing if we could continue to reach new members of this community with information about the work we do and why it matters,” she said. “I’ll consider the event a huge success if, after it ends, we have a fresh cohort of supporters who are eager to game for us again because of the experience they’ve had.” She also highlighted the learning potential embedded in the venture.
“This is our first attempt at a fundraiser of this type, so the feedback we collect will be priceless. It will help us refine and expand future gaming‑focused events, making them bigger and more impactful each year.” According to Baxter, gamers and streamers are often the "unsung heroes of fundraising," and the gaming arena is "setting a new, innovative standard" for how charitable causes can be supported. She noted that many gamers share a love of storytelling, imagination, and immersion in virtual worlds, which can be redirected toward tangible, real‑world change.
"By turning our passion for play into a catalyst for lasting impact, we’re demonstrating just how powerful the gaming community can be when it rallies behind a common purpose," she added. Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026.
The campaign seeks to shift the holiday narrative for millions of children who will be awaiting essential supplies—such as food, medicine, warm clothing, and safe shelter—rather than traditional gifts. Baxter underscored the stark contrast: "Anything you can order with a click can be delivered to your door, but for countless children this Christmas, it isn’t toys they’re hoping for; it’s life‑saving deliveries that protect their childhoods." The event is scheduled for December 5‑6, 2026. During these two days, participants can join live gaming sessions, compete in challenges, and encourage their viewers to donate directly through integrated fundraising tools. Streamers will have the ability to set up donation overlays, run pledge goals, and share real‑time updates on how contributions are translating into deliveries for children in need.
To get involved, interested individuals can sign up via the Save Point registration link, which provides guidance on setting up a fundraising livestream, selecting a game, and promoting the event to their followers. The charity will also supply promotional assets, technical support, and a dedicated liaison to help streamers maximise both engagement and fundraising outcomes. Beyond the immediate financial impact, Save Point aims to cultivate a lasting community of gaming‑focused philanthropists. By offering a flexible, accessible format, the charity hopes to attract participants who might not have engaged with traditional charity runs, walks, or galas.
The event also serves as a showcase for how digital entertainment can be leveraged for social good, potentially inspiring other organisations to explore similar models. In summary, Save the Children’s Save Point represents a pioneering step toward integrating the vibrant world of gaming with humanitarian aid. It provides a platform where gamers can turn their love of play into a force for positive change, while giving the charity a fresh conduit to reach a younger, tech‑savvy audience.
As the event approaches, the organisation looks forward to the insights, partnerships, and, most importantly, the tangible support that will help deliver essential supplies to children who need them most this Christmas.