This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative is designed to tap into the enthusiasm of the gaming community, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. "Save Point gives us a platform to interact with the gaming world on both a partnership level and an individual supporter level," she explained.
"Not everyone is able to take part in a marathon or a physical challenge, so an event like this is far more inclusive and showcases the unique ways that different supporters can make a difference." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised more than £5,000 for Save the Children through his own channel. This collaboration is intended to serve as a springboard for further relationships with other gamers and content creators once the event concludes.
"It would be amazing to reach a wider audience within this community and share information about the work we do and why it matters," Baxter said. "I’ll consider the event a massive success if we walk away with a new cohort of supporters who are eager to game for us again, based on the experience they have had." Baxter also highlighted the learning potential of the venture. "This is our first foray into this type of fundraiser, so the feedback we collect will be priceless and will help us design even larger and more impactful gaming events in the years to come," she added. In her view, gamers and streamers are often the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support.
"There’s a shared understanding among game lovers that we are a community that values stories, imagination, and the escape into new worlds that play provides. By converting that passion into a force for tangible, lasting change, we’re proving just how powerful and influential the gaming community can be," Baxter asserted. Save Point forms part of the broader "The One Delivery That Matters" campaign, which is slated to launch in November 2026.
The campaign aims to draw attention to the fact that, for millions of children around the globe, the most critical gifts this Christmas are not toys or sweets but essential deliveries such as nutritious food, medicine, warm clothing, and safe shelter. "Anything you can imagine can be delivered straight to your door with a tap on a screen," Baxter noted.
"But for countless children this holiday season, it isn’t toys or treats they’re hoping for – it’s the life‑saving deliveries that will protect their childhoods and give them a chance at a healthier future." The Save Point event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will be able to join by registering their interest through a dedicated link, which will also provide guidance on how to set up a fundraising livestream. Once registered, gamers can choose to stream their gameplay, host charity challenges, or simply use their platform to encourage donations from viewers. The format of the event is intentionally flexible.
Whether a participant is a seasoned streamer with a large following or a casual gamer who enjoys sharing their screen with friends, Save Point offers multiple pathways to contribute. Streamers can integrate donation alerts, set fundraising milestones, and even collaborate with other creators to amplify reach.
For those less familiar with livestreaming, the charity plans to supply resources and tutorials to ensure everyone feels confident in setting up a successful broadcast. Beyond the immediate fundraising goal, Save Point is also intended to foster a sense of community among gamers who share a commitment to social impact. By creating a shared space where players can rally around a common cause, the charity hopes to nurture long‑term relationships that extend well beyond the holiday period.
This could lead to future collaborations, recurring donation streams, and even the development of gaming‑centric advocacy campaigns that highlight issues affecting children worldwide. In addition to the primary fundraising activities, the event will feature special guest appearances, exclusive in‑game items, and surprise giveaways, all designed to keep the audience engaged and motivated to donate. These incentives not only reward participants but also underscore the message that every contribution, no matter how small, helps deliver vital supplies to children in need. Save the Children’s leadership team believes that by merging the immersive world of gaming with the tangible needs of vulnerable children, Save Point can set a precedent for how charities harness digital culture to drive real‑world change.
As the event approaches, the organization encourages anyone with a passion for gaming—and a desire to make a difference—to sign up, spread the word, and become part of a movement that could redefine charitable fundraising for years to come. To learn more about Save Point, register your interest, and receive step‑by‑step instructions on launching a fundraising livestream, please visit the official Save the Children Save Point page.