This holiday season, Save the Children is set to roll out its very first game‑centric and live‑stream fundraising initiative, aptly named "Save Point." The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown remarkable enthusiasm for social good. Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event offers a new avenue for both corporate partners and individual gamers to contribute.
"Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. To bring the event to life, Save the Children has teamed up with popular online creator and streamer TheKapFantastic, who previously helped the charity raise more than £5,000 earlier in the year.
This partnership illustrates the potential of influencer‑driven campaigns to mobilise audiences around a common cause. Looking beyond the immediate fundraiser, Baxter expressed a strong desire to nurture ongoing relationships with gamers and streamers. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a first‑time venture for the charity, Baxter highlighted the learning opportunities it presents.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming world is "setting a new, innovative standard" for how charitable causes are supported.
She added, "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of Save the Children’s broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that many children desperately need during the festive period—food, medicine, warm clothing, and a safe place to sleep. Baxter underscored this message, saying, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen.
But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part, receive guidance on setting up a fundraising livestream, and join a growing network of gamers who are turning play into purpose. By leveraging the interactive nature of gaming and the reach of live streaming platforms, the charity hopes to attract a diverse audience—ranging from casual players to dedicated content creators—who can each contribute to the cause in their own way.
In practical terms, the event will feature a series of gaming challenges, charity streams, and community milestones that unlock additional donations from corporate sponsors. Viewers will be able to donate directly through integrated platform tools, while streamers can showcase progress bars, leaderboards, and real‑time updates on how much has been raised for children in need. Beyond the immediate fundraising goal, Save Point aims to create a lasting impact by raising awareness of the broader issues facing children worldwide during the holiday season. By aligning the excitement of gaming with the urgency of delivering life‑saving supplies, the charity hopes to foster a new model of philanthropy—one where digital entertainment and humanitarian action go hand in hand.
The initiative also serves as a testing ground for future collaborations between non‑profits and the gaming industry. Insights gathered from participant feedback, donation patterns, and engagement metrics will inform the design of larger, more ambitious events in subsequent years.
Baxter believes that the knowledge gained will help refine the charity’s approach, ensuring that each new gaming fundraiser can reach even more supporters and generate greater impact. Ultimately, Save Point represents a bold step forward for Save the Children, showcasing how modern technology and community‑driven platforms can be harnessed to address age‑old challenges.
As the event approaches, the charity encourages anyone with a passion for gaming to join the cause, turn their screen time into a force for good, and help deliver the essential supplies that countless children will rely on this Christmas.