This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an event dubbed Save Point. The initiative marks a significant step for the organization as it seeks to tap into the vibrant world of video games and online streaming to raise both awareness and funds for children in need.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a wider desire to engage more with the gaming community," she explained. "We wanted to create a platform where gamers, whether they are high‑profile streamers or everyday players, could contribute in a way that feels natural to them." Unlike traditional charity challenges such as marathons or long‑distance walks, which require a certain level of physical stamina, a gaming‑centric event offers a more inclusive avenue for participation. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter said.
By leveraging the interactive nature of games and the reach of live streaming, Save Point aims to attract a diverse audience that might not otherwise engage with charitable campaigns. The charity has teamed up with well‑known online creator and streamer TheKapFantastic, a personality who previously raised over £5,000 for Save the Children earlier in the year.
This partnership underscores the organization’s strategy of collaborating with influencers who already have a proven track record of mobilising their followers for good causes. Baxter emphasized that the relationship with gamers and streamers does not end once the event concludes. "It would be incredible to reach more people in this community with information about the work we do and why it's important," she said.
"I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because this is Save the Children’s first foray into a gaming‑based fundraiser, the team anticipates a steep learning curve. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," Baxter noted. The insights gathered will inform future campaigns, potentially expanding the scope and scale of charitable gaming initiatives.
Baxter also highlighted the pivotal role that gamers and streamers play in the fundraising ecosystem, describing them as the "unsung heroes of fundraising." She pointed out that the gaming sector is "setting a new, innovative standard" for how charitable causes can be supported. "There is an understanding among game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," she added. Save Point is integrated into the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign seeks to shift the narrative around Christmas for millions of children who will be awaiting essential supplies rather than traditional gifts. The focus is on delivering necessities such as food, medicine, warm clothing, and safe shelter. "Absolutely anything you could think of can be delivered right to your door at the tap of a screen," Baxter remarked. "But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event itself is scheduled for December 5‑6, 2026.
Participants can sign up by registering their interest through the provided link, after which they will receive guidance on setting up a fundraising livestream. The charity encourages both seasoned streamers and newcomers to get involved, emphasizing that every contribution—whether through direct donations, viewer pledges, or simply spreading the word—adds to the collective impact. Beyond the immediate financial goals, Save Point aims to foster a lasting community of gamers who are informed about and invested in humanitarian work.
By aligning the excitement of gaming with the urgency of child welfare, Save the Children hopes to create a replicable model that other charities can emulate. The organization envisions a future where virtual worlds and real‑world compassion intersect regularly, turning entertainment into a catalyst for meaningful change. In summary, Save Point represents a pioneering effort to blend the interactive allure of gaming with the altruistic mission of Save the Children. Through strategic partnerships, inclusive participation, and a clear focus on delivering essential aid to children during the holiday season, the event aspires to set a new benchmark for charitable fundraising in the digital age.