This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising campaign, dubbed "Save Point." The initiative merges the excitement of video games with the power of live streaming to generate vital support for children in need during the festive period. Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "We wanted a way to reach gamers not just as donors but as partners in our mission," she explained.
"The idea was to create an event that feels natural for gamers, one that aligns with their interests and habits while still driving real‑world impact." According to Baxter, Save Point offers a more inclusive alternative to traditional endurance challenges like marathons. "Not everyone can run 26.2 miles, but almost anyone can pick up a controller or start a livestream," she said.
"By providing a platform that is accessible to a wider audience, we can showcase how diverse supporters can contribute in ways that suit their strengths and passions." The charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year. This partnership exemplifies the collaborative spirit the charity hopes to nurture. Baxter emphasized that the goal extends beyond a single event; she wants to forge lasting relationships with gamers and content creators.
"If we can introduce more people in this space to the work we do and why it matters, we’ll have built a foundation for future campaigns," she noted. "A successful outcome for us would be walking away with a new crew of supporters who are eager to game for our cause again because of the positive experience they had with Save Point." Baxter also highlighted the learning potential inherent in this inaugural effort. "Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from technical logistics to audience engagement—will be priceless," she said.
"That feedback will guide us in scaling up and refining our approach, allowing us to host even bigger and more impactful gaming events year after year." In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming ecosystem is setting a new, innovative standard for charitable support. "There’s a shared understanding among game lovers that we’re a community driven by stories, imagination, and the desire to explore new worlds through play," Baxter observed.
"When we channel that enthusiasm toward tangible, real‑world change, we demonstrate just how potent the gaming community can be as a force for good." Save Point is a key component of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the narrative around Christmas for millions of children who will be awaiting essential supplies—such as nutritious food, vital medicines, warm clothing, and safe shelter—rather than traditional gifts.
Baxter underscored this point, saying, "Anything you can order online can be delivered to your door with a tap, but for many children this season, the deliveries they need aren’t toys or sweets; they’re life‑saving essentials that protect their childhoods." The two‑day event is scheduled for December 5‑6, 2026. Participants can sign up to join the fundraiser, receive guidance on setting up a livestream, and learn how to maximize their fundraising potential.
By combining the interactive nature of gaming with the reach of streaming platforms, Save Point aims to inspire a new wave of digital philanthropy, turning playtime into a powerful tool for social change. The charity hopes that this innovative approach will not only raise funds but also cultivate a community of gamers who view charitable giving as an integral part of their gaming experience. Through Save Point, Save the Children seeks to prove that the love of games can be transformed into concrete, lasting impact—delivering hope, health, and safety to children who need it most during the most wonderful time of the year.