This holiday season, Save the Children is set to roll out its very first game‑focused and livestream‑driven fundraising initiative, dubbed Save Point. The new event is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would let us interact with gamers not just as occasional donors but as partners who could champion our cause on a regular basis,” she explained.
“Save Point gives us that bridge, allowing both collaborative partnerships and individual supporters to get involved in a way that feels natural to them.” Baxter highlighted the accessibility of a gaming‑centric fundraiser compared with more traditional physical challenges. “Not everyone is able to run a marathon or climb a mountain,” she said. “A livestream marathon or an in‑game charity event lowers the barrier to entry, inviting anyone with a console, a PC, or even just a smartphone to make a difference. It showcases the diverse ways people can support us, beyond the usual bake sales or charity runs.” To give the event a strong start, the charity has teamed up with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier this year through a separate campaign.
The partnership aims to leverage the streamer’s sizable follower base, encouraging viewers to donate during live sessions, participate in challenges, and spread awareness about the charity’s work. Looking beyond the two‑day event, Baxter expressed a clear intention to nurture ongoing relationships with gamers, influencers, and the broader digital community.
“Our hope is that after Save Point concludes, we’ll have forged lasting connections with a new cohort of supporters who see gaming as a vehicle for positive change,” she said. “If we can turn a single event into a springboard for future collaborations—whether that’s more streams, charity tournaments, or co‑created content—that would be a massive win for us.” She also underscored the learning component of the initiative. “Because this is our first foray into a gaming‑centric fundraiser, the feedback we collect will be priceless,” Baxter noted. “We’ll use those insights to refine our approach, scale up future events, and perhaps even set a template that other charities can follow.” Baxter described gamers and streamers as the “unsung heroes of fundraising,” emphasizing that the gaming world is beginning to set a new, innovative standard for charitable support.
“There’s a shared culture among gamers—a love of narrative, imagination, and immersive experiences,” she said. “When we channel that passion toward real‑world impact, we demonstrate just how powerful the community can be when it rallies around a cause.” Save Point is part of a larger campaign titled “The One Delivery That Matters,” which launches in November 2026. The campaign seeks to shift the focus of the holiday season from material gifts to essential supplies for children in need. Baxter explained that while many families anticipate receiving toys and treats, millions of children are instead awaiting life‑saving deliveries such as nutritious food, essential medicines, warm clothing, and safe shelter.
“Think of the convenience of ordering anything online and having it appear at your door with a tap of a screen,” Baxter remarked. “For countless children this Christmas, the ‘delivery’ they need isn’t a new video game or a plush toy—it’s the basic necessities that protect their health, education, and future.” Save Point is scheduled for December 5‑6, 2026. Participants can sign up to receive guidance on setting up their own fundraising livestreams, learn best practices for engaging audiences, and access promotional assets to help spread the word.
The charity encourages anyone with a passion for gaming—whether a casual player, a professional e‑sports athlete, or a content creator—to join the effort and turn their playtime into a force for good. By merging the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to demonstrate that digital entertainment can be a catalyst for tangible, life‑changing outcomes. The organization envisions a future where each game played, each stream broadcast, and each donation made contributes to a world where every child receives the care and protection they deserve, especially during the festive season. For those interested in taking part, registration details are available on the Save the Children website, where prospective fundraisers can also find resources on how to set up a successful livestream, tips for maximizing audience engagement, and information on how the funds raised will be allocated to support children in crisis around the globe.