Discover Portal: The UK-Based Creative Agency Revolutionizing Sweden's Gaming Scene

For those familiar with the gaming world, the name Portal might evoke memories of Valve's iconic first-person puzzle series. However, in Sweden, Portal is synonymous with a UK-based marketing creative agency led by Josh Heaton, a renowned figure in the industry. Heaton, who previously headed Gamer Creative, an award-nominated in-house creative agency, has now formed Portal with his partner Elouise Godwin. Despite being based in West Sussex, England, the team has gained recognition for its exceptional branding and marketing work among Swedish developers and publishers, including Paradox, Fatshark, Avalanche Studio Group, and Raw Fury. According to Hampus Erlandsson, Head of Digital Marketing at Paradox Interactive, 'Portal's expertise, creativity, and professionalism have been instrumental in our success.' The team's success in Sweden can be attributed to their ability to understand the fast-paced and growing gaming market, where clarity and trust are essential. Heaton explains, 'We showcase the care and dedication that the people working in the Swedish gaming industry have for their IPs by producing high-quality work, meeting deadlines, and maintaining open communication.' Portal's services include advertising, branding, trailers, video suites, key art, and out-of-home placements, making them a one-stop-shop for creative needs. The team comprises games industry veterans, including Thomas Champion, Dean Smith, and Andy Applecoe, who have collectively spent decades working in the video games space. Heaton notes, 'Although we only started in 2019, our team's combined experience makes us older than we look.' The name Portal was chosen for its significance in the gaming world, symbolizing a gateway to new creative opportunities. Heaton says, 'We wanted a name that would resonate with gamers like us, and Portal represents a means to unlock new dimensions and possibilities.' The team is results-driven, with notable projects including Age of Wonder 4, Warhammer 40,000: Darktide, and theHunter: Call of The Wild, which have all achieved impressive sales and user engagement. Heaton is particularly proud of a community campaign for PDXcon Remixed, which featured an elaborate treasure map filled with Easter eggs, showcasing the team's creative prowess. The map, which was revealed in stages during the convention, was well-received by both the community and Paradox. When asked about the key to success in the gaming industry, Heaton emphasizes the importance of communication, responsiveness, and having exceptionally high standards. However, it is the team's passion for games that sets them apart, with Heaton concluding, 'We have a core team of talented individuals who play games, love games, care about games, and strive for results.' Portal's aim is to become an essential creative partner in the global games industry, providing unrivaled marketing, video, and brand executions that make the industry a better place creatively. With their impressive track record and dedication to the gaming community, it's time for the rest of the world to take notice of Portal.