This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraiser, an initiative titled Save Point. The event is designed to tap into the enthusiasm of gamers and online audiences, offering a fresh avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point gives us a platform to interact with gamers not only through formal partnerships but also by reaching individual enthusiasts who might not be able to take part in traditional challenges like marathons," Baxter explained. "For many, a marathon is out of reach, but a gaming marathon is far more inclusive, allowing us to demonstrate the impact that a different kind of supporter can have." The charity has teamed up with popular online content creator and streamer TheKapFantastic, a figure who previously helped raise more than £5,000 for Save the Children earlier in the year.
This collaboration signals the organization’s intent to forge lasting relationships with influencers in the gaming space beyond the immediate event. "Our goal is to keep nurturing these connections with gamers and streamers long after Save Point concludes," Baxter said. "If we can introduce more people in this community to the vital work we do and why it matters, that would be a massive win. I’ll consider the event a resounding success if we walk away with a new cohort of supporters who are eager to game for us again because of the positive experience they’ve had." Baxter also highlighted the learning potential embedded in the initiative.
"Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us refine and expand future gaming events, making them bigger and more effective year after year." In her view, gamers and streamers are "the unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support. "There’s a shared understanding among game lovers that we are a community drawn to stories, imagination, and the escape that play provides.
By channeling that passion into tangible, real‑world change, we’re proving just how powerful the gaming community can be when it rallies around a cause." Save Point forms part of the wider "The One Delivery That Matters" campaign, slated to launch in November 2026. This campaign seeks to shift the focus of the festive season from material gifts to essential supplies for children in need. It underscores that, for millions of youngsters, the most critical deliveries this Christmas will be food, medicine, warm clothing, and safe shelter—not toys or sweets.
"Anything you can imagine can be delivered to a doorstep with a tap on a screen," Baxter noted, drawing a parallel between the convenience of modern e‑commerce and the urgency of humanitarian aid. "But for countless children this holiday, it isn’t toys they’re awaiting—it’s life‑saving provisions that protect their childhoods." The Save Point event is scheduled for December 5‑6, 2026. Participants can sign up to take part, receive guidance on setting up a fundraising livestream, and join a growing network of gamers dedicated to making a difference.
By merging the excitement of gaming with the compassion of charitable giving, Save the Children hopes to demonstrate that play can be a powerful catalyst for lasting, positive change in the lives of children around the world.