This holiday season, Save the Children is set to roll out its very first gaming‑focused and live‑streaming fundraiser, an event they have christened "Save Point." The initiative, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online content creators, offering a novel way for supporters to contribute to the organization’s mission. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. "Save Point was born out of a genuine desire to engage more meaningfully with gamers, both through strategic partnerships and individual supporters," she explained.
"Not everyone can commit to a marathon or a long‑distance bike ride, so an event centered around gaming is far more accessible, allowing a different type of participant to make a tangible impact." The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier this year raised over £5,000 for Save the Children through his own channel. This partnership illustrates the potential of influencer‑driven fundraising, where a single streamer’s audience can be mobilised to support a cause they care about. Baxter emphasized that the collaboration with TheKapFantastic is just the beginning.
"We are eager to continue nurturing relationships with gamers and streamers after Save Point concludes. If we can reach more people in this vibrant community and educate them about the critical work we do, that would be a massive win," she said.
Baxter outlined her criteria for success: "I’ll consider the event a huge success if we walk away with a new crew of supporters who are excited to game for us again because of their experience with Save Point. It’s about building a lasting community, not just a one‑off donation." She also highlighted the learning curve associated with pioneering this type of fundraiser.
"Because this is our first attempt at a gaming‑centric charity event, the feedback we receive will be invaluable. It will help us refine the format and scale up future gaming initiatives year after year," Baxter noted. In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming sector is "setting a new, innovative standard" for charitable support.
The rationale behind targeting gamers is rooted in a shared love of narrative, imagination, and immersive experiences. "There is a deep‑seated understanding among game‑lovers that we are a community that thrives on stories, creativity, and escaping into new worlds through play," Baxter said. "When we channel that passion into real‑world change, we showcase just how powerful and impactful the gaming community can be." Save Point is part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign aims to shift the focus of the holiday season from material gifts to essential supplies for children in need.
Baxter explained, "Millions of children will be awaiting vital deliveries this Christmas—food, medicine, warm clothing, and safe shelter—rather than toys. The message is clear: the most important present we can give is the delivery of life‑saving aid." The event will run over two days, featuring a schedule of live streams, gaming tournaments, and interactive challenges. Participants can sign up to host their own fundraising streams, with the platform providing tools and guidance on how to set up donation links, promote the cause, and engage viewers.
The charity will also host a marquee stream with TheKapFantastic, who will showcase his favorite games, interact with the chat, and encourage viewers to donate in real time. To make participation as seamless as possible, Save the Children has created an online portal where interested gamers can register their interest. Once registered, they will receive a comprehensive toolkit that includes branding assets, suggested talking points, and technical support for setting up a high‑quality livestream.
The organization also plans to feature top‑performing streams on its official channels, giving participants additional exposure and motivation. Beyond the immediate fundraising goal, Save Point is intended to serve as a proof of concept for future collaborations between charities and the gaming industry. Baxter envisions a pipeline of events that could include e‑sports tournaments, charity raids in popular MMOs, and even in‑game item sales where a portion of the proceeds goes directly to Save the Children. "The possibilities are endless," she said.
"We are just scratching the surface of what can be achieved when we bring together the creativity of game developers, the reach of streamers, and the compassion of donors." In summary, Save Point represents a strategic pivot for Save the Children, leveraging the growing influence of gaming culture to raise awareness and funds for children in crisis. By offering an accessible, entertaining, and community‑driven platform, the charity hopes to attract a new generation of supporters who are as passionate about saving lives as they are about leveling up in their favorite games. For anyone interested in joining the cause, registration is now open, and further details on how to set up a fundraising livestream can be found through the provided link.