This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, dubbed Save Point. The concept, which blends video‑game play with live‑streamed charity drives, is intended to tap into the enthusiasm of the gaming community while raising vital funds for children in need. Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with gamers. “We wanted a way to reach people who might not be able to take part in traditional challenges like marathons,” she explained.
“A gaming marathon is far more accessible for many, and it showcases how supporters with different interests can still make a massive impact.” The event will be anchored by a partnership with popular online creator and streamer TheKapFantastic, who earlier this year helped Save the Children raise more than £5,000 through his own channel. Baxter emphasised that the charity hopes to nurture these relationships long after the two‑day fundraiser concludes. “If we can introduce more members of the gaming world to the work we do and why it matters, that would be a huge win,” she said. “I’ll consider the event a triumph if we walk away with a fresh cohort of gamers who want to collaborate with us again because of the experience they’ve had.” Because this is the charity’s first foray into a gaming‑centric fundraiser, Baxter also highlighted the learning potential.
“The feedback we gather will be priceless,” she noted. “It will help us refine and expand future gaming events, making them bigger and better each year.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter pointed out that the gaming arena is "setting a new, innovative standard" for charitable support. She elaborated on the cultural link between gaming and storytelling: "Gamers are a community that cherishes narrative, imagination, and the chance to escape into new worlds.
When we channel that passion into real‑world change, we prove just how powerful that community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. The campaign’s core message is that, for millions of children across the globe, the most important gifts this Christmas will not be toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter illustrated this contrast: "Anything you can order online can be delivered with a tap of a screen, but for many children this season, it isn’t toys they’re waiting for—it’s life‑saving deliveries that protect their childhoods." The fundraiser is scheduled for December 5‑6, 2026.
Participants can sign up through a dedicated registration link, where they will receive guidance on setting up their own livestreams, tips for engaging audiences, and tools for tracking donations in real time. The format encourages both individual streamers and larger gaming teams to join forces, creating a collaborative environment where viewers can donate directly to specific milestones—such as reaching a certain number of concurrent viewers or completing a challenging in‑game quest.
Beyond the immediate fundraising goal, Save Point aims to foster a lasting community of gaming advocates for the charity. By offering a platform where gamers can showcase their skills while championing a humanitarian cause, Save the Children hopes to embed charitable giving into the everyday habits of the gaming world. This strategy aligns with a growing trend where digital entertainment spaces are being leveraged for social impact, ranging from charity streams on Twitch to in‑game purchase options that donate a portion of proceeds to nonprofits.
In addition to the live events, Save Point will feature exclusive digital content—such as custom avatars, emotes, and in‑game skins—available to donors as a token of appreciation. These items are designed to be shareable across social media, further amplifying the campaign’s reach and encouraging peer‑to‑peer promotion. The charity also plans to compile a post‑event report, detailing total funds raised, participant numbers, and key insights gathered from the community.
This transparency will not only demonstrate accountability but also provide a roadmap for other organisations considering similar gaming‑based initiatives. Overall, Save Point represents a strategic pivot for Save the Children, positioning the organisation at the intersection of philanthropy and digital culture. By embracing the enthusiasm, creativity, and connectivity inherent in the gaming community, the charity hopes to deliver critical supplies to children who need them most, while simultaneously establishing a replicable model for future fundraising endeavors.
To get involved, interested gamers can register their interest via the provided link, receive technical support for setting up a livestream, and start planning how they will turn their passion for play into a powerful force for good this Christmas.