This holiday season, Save the Children is set to debut its very first gaming‑focused fundraiser, a two‑day livestream extravaganza called Save Point. The event, scheduled for December 5‑6, 2026, is designed to tap into the enthusiasm of gamers and online creators, turning playtime into a powerful vehicle for charitable giving.
Fiona Baxter, the organisation’s senior fundraising manager, shared with GamesIndustry.biz that Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a way to interact with gamers that felt natural and inclusive,” Baxter explained.
“Not everyone can sign up for a marathon or a long‑distance bike ride, but almost anyone can pick up a controller or start a livestream. Save Point gives us a platform that’s both accessible and exciting, showcasing how a different kind of supporter can make a real impact.” To anchor the initiative, Save the Children has teamed up with popular content creator and streamer TheKapFantastic, who earlier in the year helped raise more than £5,000 for the charity during a separate campaign.
The partnership underscores the organisation’s strategy of collaborating with influencers who already have a dedicated following of gamers, thereby amplifying the reach of the fundraising message. Baxter emphasised that the charity’s aspirations extend well beyond the two‑day window.
“Our goal is to forge lasting relationships with gamers, streamers, and their audiences,” she said. “If we can introduce more people in this space to the vital work we do and why it matters, we’ll have taken a major step forward.
Success for us isn’t just the amount raised on those two days—it’s the community we build that will continue to support us in future gaming‑related initiatives.” She added that the event will serve as a learning laboratory for the charity. “Because this is our first foray into a gaming‑centric fundraiser, the insights we gather—from viewer engagement metrics to donation patterns—will be priceless. They’ll help us refine and scale up future events, making each one bigger and more effective than the last.” Describing gamers and streamers as the "unsung heroes of fundraising," Baxter noted that the gaming world is beginning to set a "new, innovative standard" for how charitable causes can be championed.
She highlighted the shared love of narrative, imagination, and escapism that unites gamers: "When we channel that passion into real‑world change, we demonstrate just how influential the gaming community can be." Save Point is a centerpiece of Save the Children’s broader campaign titled "The One Delivery That Matters," which launches in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to essential supplies that children in crisis need—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast: "Anyone can order a gadget or a toy with a few clicks, but for millions of children this Christmas, the most critical deliveries are those that sustain life and protect childhood.” The event’s format will blend competitive gaming, charity auctions, and interactive donation drives.
Participants can sign up as individual streamers or join as part of a team, each creating a personalised fundraising page that links directly to Save the Children’s donation platform. Throughout the 48‑hour window, viewers will be encouraged to donate in real time, unlocking in‑game rewards, special shout‑outs, and exclusive content from partnered creators.
In addition to live gameplay, Save Point will feature panel discussions with experts on child welfare, behind‑the‑scenes looks at how donations are allocated, and stories from families who have benefited from the charity’s work. These segments aim to provide transparency and emotional resonance, helping donors see the tangible impact of their contributions.
To join the initiative, interested gamers can register via the Save Point sign‑up page. Once enrolled, they will receive a toolkit containing branding assets, suggested donation goals, and technical guidance for setting up a high‑quality livestream. The charity also promises to spotlight standout streamers on its official channels, offering additional exposure and encouraging a sense of camaraderie among participants. Baxter concluded with a forward‑looking vision: “If we walk away from this event with a new crew of supporters who want to game for us again, we’ll have created a sustainable pipeline of engagement.
The gaming community has the creativity, reach, and enthusiasm to become a cornerstone of our fundraising strategy for years to come.” Save Point represents a bold experiment in merging entertainment with philanthropy, and it could very well set a template for other charities seeking to harness the digital age’s most vibrant subcultures. By turning the love of play into a catalyst for life‑saving aid, Save the Children hopes to prove that a single screen tap can deliver more than a game—it can deliver hope.