This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event dubbed Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz. Baxter explained that Save Point was "born from a wider desire to engage more with the gaming community." She highlighted that the event offers a dual‑track approach: it creates partnership opportunities for brands and companies that operate within the gaming ecosystem, while also inviting individual gamers and viewers to take part as supporters. "Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," she said.
The charity has teamed up with popular online creator and streamer TheKapFantastic, a figure who already demonstrated a knack for charitable fundraising by generating more than £5,000 for Save the Children earlier in the year. This collaboration is intended to serve as a springboard for future relationships with other gamers, influencers, and content creators.
"It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter added. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Because Save Point is a brand‑new format for the organization, Baxter emphasized the learning potential embedded in the venture. "There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted.
The insights gathered will inform the design of future campaigns, potentially expanding the scale and reach of gaming‑driven philanthropy. In her view, gamers and streamers occupy the role of "unsung heroes of fundraising," and she believes the gaming arena is "setting a new, innovative standard" for charitable support.
Baxter described the gaming audience as a group united by a love of narrative, imagination, and escapism: "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be." Save Point forms part of the broader "The One Delivery That Matters" campaign, which Save the Children is launching in November 2026. The campaign aims to shift the public’s focus from traditional holiday gifts to the essential supplies that many children will need this season—food, medicine, warm clothing, and safe shelter.
Baxter underscored the stark contrast between the usual festive expectations and the pressing needs of vulnerable children: "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The Save Point event is scheduled for a two‑day window, running from December 5 to December 6, 2026. Participants can sign up by registering their interest through a dedicated link, which also provides guidance on how to set up a fundraising livestream.
The platform will enable streamers to showcase their gameplay while encouraging viewers to donate, with proceeds directed toward the essential deliveries highlighted in the campaign. Beyond the immediate fundraising goal, the event is designed to foster a lasting community of gaming‑based advocates for the charity. By offering an accessible entry point—anyone with a console, PC, or mobile device can join—the organization hopes to cultivate a pipeline of repeat supporters who will champion future initiatives. Baxter envisions a future where gaming events become a staple in the charity’s fundraising toolkit, complementing more traditional methods like marathons, galas, and direct appeals.
The collaboration with TheKapFantastic also serves as a proof of concept for influencer‑led charity work within the gaming sector. The streamer’s prior success demonstrated that audiences are willing to rally behind a cause when presented in an entertaining, interactive format.
Building on that momentum, Save the Children plans to explore additional partnerships with e‑sports teams, game developers, and platform owners, potentially integrating in‑game items, skins, or challenges that trigger micro‑donations. In summary, Save Point represents a strategic pivot for Save the Children, leveraging the cultural relevance and expansive reach of the gaming community to address urgent humanitarian needs during the holiday season.
By marrying the immersive world of video games with the tangible impact of charitable giving, the organization hopes to set a precedent for how nonprofits can innovate in an increasingly digital age. If you are interested in taking part, you can register your interest now and receive step‑by‑step instructions on how to launch your own fundraising livestream. Whether you are a seasoned streamer or a casual gamer looking to make a difference, Save Point offers a unique platform to turn play into purpose and help deliver life‑saving supplies to children who need them most this Christmas.