Mooncat Games Emerges as New Indie Publishing Label from Player Two PR

Player Two PR has launched Mooncat Games, a novel indie publishing label that expands the agency's services beyond PR and marketing. According to its website, Mooncat Games will provide an array of customized services including localization, distribution partnerships, storefront management, business development, porting, and quality assurance. The label will be headed by Charlene Lebrun, the founder of Player Two PR, as its director. The idea for Mooncat Games arose during the COVID pandemic when the agency frequently encountered developer teams it wanted to collaborate with, but whose budget and size made a traditional agency-client relationship unfeasible. To address this, the team began offering additional services and profit-sharing agreements, ultimately leading to the signing of three indie titles: A Long Journey to an Uncertain End by Crispy Creative, The Garden Path by Carrot Cake, and Remnants of the Rift by Bromio, which are set to be released under the Mooncat Games label.