Ubisoft's Strategic Shift: Focusing on Iconic IPs and Expanding to Mobile

The gaming landscape is evolving, and Ubisoft is repositioning itself to stay ahead of the curve. Despite a disappointing year, the company remains committed to innovation and growth. With a focus on its core IPs, such as Assassin's Creed, and a push into mobile gaming, Ubisoft aims to increase its global reach and attract new audiences. The recent Forward event showcased the company's upcoming titles, including a new Star Wars game, Avatar: Frontiers of Pandora, and Assassin's Creed Mirage. Guillemot emphasizes the importance of building on existing brands while exploring new opportunities, stating that 'those other publishers buy companies, we try to build things.' As the industry continues to shift, Ubisoft's strategy will be crucial in determining its success in the years to come.