This holiday season, Save the Children is set to roll out its very first gaming‑focused and livestream‑driven fundraising initiative, aptly named Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, a sector that has shown remarkable enthusiasm for social causes.
Fiona Baxter, the charity’s senior fundraising manager, shared with GamesIndustry.biz that Save Point was "born from a wider desire to engage more with the gaming community." She emphasized that the event opens a new avenue for partnership and individual support, noting that not everyone can commit to physically demanding challenges like marathons. "Save Point is allowing us to engage more with the gaming community, both from a partnership and individual supporter perspective. Not everyone can run a marathon, so an event like this is a lot more accessible and allows us to showcase what a different type of supporter can do," Baxter explained. The charity has teamed up with popular online content creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year.
This collaboration signals the organization’s intent to cultivate lasting relationships with gamers and influencers beyond the immediate event. "It would be incredible to reach more people in this community with information about the work we do and why it's important," Baxter said. "I will consider it a huge success if we walk away from this event with a new crew of supporters who might want to game for us again because of their experience with us." Baxter also highlighted the educational value of the venture. Since this is Save the Children’s first foray into a gaming‑centric fundraiser, the feedback gathered will be crucial for refining future initiatives.
"There are also a lot of learning opportunities in this event. This is our first time doing this type of fundraiser, so the feedback we get will be invaluable and help us shape bigger and better gaming events year‑on‑year," she noted. In her view, gamers and streamers are the "unsung heroes of fundraising," and she believes the gaming world is "setting a new, innovative standard" for charitable support.
She described the community as one bound by a love of stories, imagination, and immersive experiences. "There is an understanding between game‑lovers that we are a group of people who love stories, imagination and escaping to new worlds through the power of play. By turning our love of gaming into a force for real‑world, lasting change, we're demonstrating just how powerful and impactful the gaming community can be," Baxter said. Save Point forms part of the broader "The One Delivery That Matters" campaign, which kicks off in November 2026.
The campaign aims to draw attention to the fact that, for millions of children around the globe, the most vital gifts this Christmas will not be toys or sweets but essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter underscored this point, stating, "Absolutely anything you could think of can be delivered right to your door at the tap of a screen. But for millions of children this Christmas, it’s not toys or treats they’re waiting for – it's the deliveries that will save lives and protect childhoods." The event is scheduled for December 5‑6, 2026.
Participants can sign up to take part in the livestream fundraiser, receiving guidance on how to set up their own charitable streams and maximize donations. By leveraging the interactive nature of gaming platforms, Save Point seeks to transform ordinary gameplay into a catalyst for tangible aid, turning screen time into a conduit for life‑changing resources.
Beyond the immediate fundraising goal, Save Point is designed to foster a sense of community among gamers, encouraging them to view their hobby as a vehicle for social impact. The initiative also offers an educational component, teaching participants about the challenges faced by children in crisis zones and how small contributions can aggregate into substantial support. By aligning the excitement of gaming with the urgency of humanitarian aid, Save the Children hopes to inspire a new generation of donors who are comfortable navigating both digital and philanthropic landscapes. In summary, Save Point represents a pioneering step for Save the Children, merging the dynamic world of gaming with the organization’s longstanding mission to protect and nurture vulnerable children.
Through strategic partnerships, innovative fundraising models, and a clear focus on delivering essential supplies during the holiday season, the charity aims to set a precedent for future collaborations between the nonprofit sector and the gaming community. Interested individuals can register their interest via the provided link, gaining access to resources that will help them launch successful fundraising streams and contribute to a cause that could change countless lives this Christmas.