Understanding Savvy Games Group's Mission to Revolutionize Saudi Arabia's Gaming Industry

Saudi Arabia is investing heavily in the video game industry through its Public Investment Fund, with a focus on transforming the country's economy and image. Savvy Games Group, a subsidiary of the PIF, has made significant investments in the gaming sector, including a $1 billion stake in Embracer Group and the acquisition of mobile publisher Scopely for $4.9 billion. The company aims to become a major player in the global gaming industry and help grow the sector. CEO Brian Ward emphasizes that Savvy operates independently, with a focus on building a legitimate gaming business that aligns with the values and culture of the gaming industry. Despite concerns about Saudi Arabia's human rights record, Ward stresses that the company prioritizes treating employees fairly and building a diverse team. Savvy Games Group plans to continue investing in esports and gaming companies, with a goal of growing the industry in the Middle East and North Africa region. Ward believes that the company can help drive growth and transformation in the region, while also promoting a positive image of Saudi Arabia.