This holiday season, Save the Children is set to roll out its very first gaming‑centric and livestream‑driven fundraiser, an event they have christened Save Point. The initiative is designed to tap into the enthusiasm of gamers and streamers, offering a novel avenue for supporters to contribute to the organization’s mission.
Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community. “We wanted a platform that would allow us to engage gamers not just as occasional donors but as partners and active participants,” Baxter explained. “Many people can’t commit to running a marathon or taking part in a physical challenge, so a digital‑first event like this is far more inclusive and showcases the diverse ways supporters can make an impact.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised more than £5,000 for Save the Children through his own channels. This partnership underscores the organization’s strategy of leveraging influential voices within the gaming sphere to amplify its message and fundraising reach.
Looking beyond the immediate event, Baxter emphasized that Save the Children is eager to nurture ongoing relationships with gamers and content creators. “If we can introduce more people in this community to the work we do and why it matters, we’ll have taken a big step forward,” she said. “A true measure of success will be walking away with a fresh cohort of supporters who are excited to game for us again after experiencing what we’ve built together.” Because this is the charity’s first foray into a gaming‑focused fundraiser, Baxter also highlighted the learning potential embedded in the venture. “The feedback we gather will be priceless,” she noted.
“It will help us refine our approach and scale up to even larger, more sophisticated gaming events in the years to come.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming sector is "setting a new, innovative standard" for charitable support. She elaborated on the cultural traits that make the gaming community uniquely positioned to drive change: "Gamers are storytellers at heart. We love imagination, we thrive on escaping into new worlds, and we’re passionate about collaborative experiences. When we channel that love for play into real‑world impact, we demonstrate just how powerful that community can be." Save Point forms part of the broader ‘The One Delivery That Matters’ campaign, which kicks off in November 2026.
The campaign seeks to shift public attention toward the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter illustrated the contrast with a vivid analogy: "You can order almost anything with a tap on a screen, but for many children this holiday season, the items they’re waiting for are life‑saving deliveries, not playthings." The event is scheduled to run over two days, from December 5 to December 6, 2026. Participants will have the opportunity to host their own fundraising livestreams, with the charity providing resources and guidance on how to set up a successful stream.
Interested individuals can sign up through the Save Point registration page, where they will receive detailed instructions on creating a compelling broadcast, promoting their fundraiser, and tracking donations in real time. Beyond the immediate financial goals, Save Point aims to cultivate a lasting community of gaming enthusiasts who view charitable giving as an integral part of their online identity.
By integrating philanthropy into the fabric of gaming culture, Save the Children hopes to inspire a new generation of donors who see their favorite hobby not just as entertainment, but as a vehicle for meaningful social impact. In summary, Save Point represents a strategic pivot for Save the Children, marrying the immersive world of gaming with the urgent need to deliver essential aid to vulnerable children during the holiday season.
Through partnerships with influential streamers, an emphasis on accessibility, and a commitment to learning and iteration, the charity is poised to set a precedent for how nonprofit organizations can harness digital entertainment platforms to drive both awareness and tangible support for their cause.