Outright Games Partners with UNICEF to Raise Minimum £200,000 Annually

Outright Games, a UK-based publisher of family-friendly games, has formed a charitable partnership with UNICEF, committing to an annual fundraising target of at least £200,000. The company plans to achieve this goal through the sale of digital bundles and other activities, with the first bundle launching on April 28, 2023, featuring Transformers, Peppa Pig, and PJ Masks games for £19.99, with all proceeds going directly to UNICEF. The charity will allocate the funds to its Resources For Results Fund, dedicated to researching innovative ways to support children globally. Additional bundles and fundraising initiatives are scheduled to follow, leveraging Outright Games' licensing partnerships and popular brands, along with educational programs to raise awareness about UNICEF's mission.