Behaviour Interactive Expands Across the Atlantic: What's Next

Behaviour Interactive, the renowned developer and publisher of the popular multiplayer survival horror game Dead By Daylight, has recently acquired SockMonkey Studios, a UK-based game development studio. This strategic move marks the company's first expansion outside of North America. Following the acquisition, SockMonkey Studios has been rebranded as Behaviour UK North, signifying its integration into the Behaviour Interactive family. The company's CEO, Remi Racine, explains that the decision to expand into Western Europe, particularly the UK, is driven by cultural similarities with Montreal, where the company is headquartered. Racine highlights that SockMonkey Studios brings valuable expertise and talent to Behaviour Interactive, which will contribute to the company's growth and success. The acquisition is part of Behaviour Interactive's broader expansion strategy, with plans to increase its presence in Europe and Canada through a combination of organic growth and strategic acquisitions. Behaviour UK North will focus on developing a mix of co-development and work-for-hire projects, including collaborations with the lead studio in Montreal. The studio aims to grow its headcount to around 100 employees and is committed to attracting top talent in the region. With the success of Dead By Daylight, Behaviour Interactive has established itself as a major player in the gaming industry, and the company is now focused on replicating this success with its new multiplayer shooter, Meet Your Maker. The game has a defined plan for post-launch support and in-game events, with a long-term vision to surprise and delight players. Behaviour Interactive's M&A strategy involves targeting studios in Europe and Canada, with a focus on growth and expansion. The company is open to exploring new opportunities, including the possibility of establishing another studio in the UK, dubbed 'UK South'. As Behaviour Interactive continues to expand and evolve, the company remains committed to its core values of innovation, creativity, and player satisfaction.