Black Girl Gamers: Progress Made, but Still a Long Way to Go for Representation in Games

After nearly a decade of advocating for diversity, equity, and inclusion for Black women and non-conforming individuals in gaming, Black Girl Gamers (BGG) remains committed to its mission. In a conversation with GamesIndustry.biz, CEO Jay-Ann Lopez reflects on the organization's progress and the industry's slow pace in representing the real world. Recently, BGG consulted on Square Enix's Forspoken, a AAA game that features a Black female protagonist. While this is a step in the right direction, Lopez notes that there is still much work to be done in terms of diversity and inclusion. Despite some progress, the industry still lacks representation of Black characters and other underrepresented groups, such as those from Africa and the Caribbean. Lopez emphasizes that it is essential to acknowledge the industry's progress but not become complacent, as there is still a significant disparity between the demographics of game consumers and game developers. The CEO believes that organizations like BGG are crucial in pushing for change and holding the industry accountable. Without such organizations, the industry would not be as forthcoming in discussing diversity, equity, and inclusion. Lopez explains that BGG's consistent messaging is purposeful, as she wants to avoid giving the impression that the industry has reached its goal of representation and equity. Instead, she emphasizes that there is always more work to be done. The organization continues to work on various initiatives, including events, talent brokering, consulting, content creation, and community building. Lopez also notes that many consultants are working with gaming firms on better representation, but their efforts are often hidden from the public due to non-disclosure agreements. Following the murder of George Floyd in 2020, Lopez wonders what drove the industry's statements on equity and diversity, and whether they were merely reactionary or a genuine commitment to change. She emphasizes that everything must be followed through with the ability to create impact and equity. Lopez highlights the importance of having Black and non-white people in leadership positions to bring a proactive and inclusive approach to the industry. She criticizes companies that lack intention and a robust strategy for diversity, equity, and inclusion, often trying to figure it out on their own instead of seeking expert advice. The CEO expresses frustration with the slow pace of change in the industry and notes that there are still many vanity projects that prioritize appearance over substance. Lopez shares her experience of being approached by a brand that wanted to discuss abuse in gaming but had a lackluster approach to representation and compensation. She emphasizes the importance of knowing one's worth and staying informed, which is why BGG will be hosting an online summit to provide educational resources on the games industry. The summit will cover topics such as streaming deals, exclusivity clauses, and contract negotiation. Lopez has recently taken on the role of COO at JumpButton Studio, where she aims to increase diversity in the industry. She believes that joining a games studio that highlights new narratives and diverse characters is a more effective way to create change than trying to combat systemic hurdles in established series and franchises. Lopez is committed to balancing her roles as CEO of BGG and COO of JumpButton Studio, using her expertise as a connector of people and creator of events to drive growth and inclusivity in the industry. She reflects on the organization's highlights, including putting over $190,000 in the pockets of Black women through streaming employment and talent brokering events. Lopez acknowledges that there are many vanity projects in the space but is heartened by the fact that BGG has inspired others and continues to do so. Looking ahead, she is committed to continuing the work and growing inclusivity within the games industry, welcoming the challenges that come with it.