This holiday season, Save the Children is set to debut its very first gaming‑focused and livestream‑driven fundraising campaign, titled Save Point. The initiative marks a strategic move by the organization to tap into the vibrant world of video games and online content creation, offering a novel way for supporters to contribute to the cause. Fiona Baxter, the senior fundraising manager at Save the Children, shared with GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s connection with the gaming community.
“We wanted a platform that would let us interact with gamers and streamers on a level that feels natural to them,” she explained. “Not everyone can sign up for a marathon or a long‑distance bike ride, so an event built around gaming is far more inclusive and showcases a different kind of supporter engagement.” The charity has teamed up with popular online creator and streamer TheKapFantastic, who earlier in the year raised more than £5,000 for Save the Children through his own channels. This partnership is intended to serve as a catalyst for further collaborations with other influencers in the space.
Baxter emphasized that the organization hopes to keep nurturing these relationships long after the event concludes. “If we can reach a wider audience within the gaming world and give them insight into the impact of our work, that would be a massive win,” she said. “I’ll consider the event a triumph if we walk away with a fresh cohort of gamers who want to keep supporting us because of the experience they’ve had.” Because this is Save the Children’s first foray into a gaming‑centric fundraiser, Baxter highlighted the learning potential embedded in the venture.
“We’ll be gathering a lot of feedback, which will be priceless for shaping larger, more ambitious gaming events in the years to come,” she noted. The charity aims to refine its approach based on what works best for both the organization and its new gaming allies.
Baxter also praised gamers and streamers as “the unsung heroes of fundraising,” observing that the gaming arena is “setting a new, innovative standard” for charitable support. She pointed out that many gamers share a love for storytelling, imagination, and escapism through play.
By channeling that passion into tangible, real‑world impact, the community can demonstrate its capacity for meaningful change. “When we turn our enthusiasm for games into a force that drives lasting improvement for children in need, we prove just how powerful the gaming culture can be,” she asserted. Save Point is integrated into the broader "The One Delivery That Matters" campaign, which launches in November 2026.
This campaign seeks to draw attention to the fact that, for millions of children around the globe, the most crucial gifts this Christmas are not toys but essential supplies—food, medicine, warm clothing, and safe shelter. Baxter underscored the stark contrast between the convenience of modern e‑commerce and the dire needs of vulnerable children. “Anything you can imagine can be delivered to your doorstep with a tap on a screen,” she said. “But for countless children this holiday season, it’s not games or gadgets they’re waiting for—it’s the deliveries that will protect their lives and preserve their childhoods.” The Save Point event is scheduled for December 5‑6, 2026.
Participants will have the opportunity to register their interest, receive guidance on setting up a fundraising livestream, and join a growing community of gamers united by a common purpose. By streaming their gameplay, sharing personal stories, and encouraging viewers to donate, streamers can turn hours of entertainment into a powerful fundraising engine. Beyond the immediate financial goals, Save Point aims to foster a lasting bond between the charity and the gaming ecosystem.
The hope is that the event will inspire ongoing collaborations, with gamers and content creators continuing to champion the cause throughout the year. As more creators become aware of the impact they can have, the charity envisions a ripple effect—where each new partnership leads to additional streams, larger audiences, and ultimately, more resources reaching children who need them most. In addition to live streams, Save Point will feature interactive elements such as in‑game challenges, donation milestones that unlock special content, and community leaderboards highlighting top contributors. These gamified incentives are designed to keep viewers engaged and motivated to give, while also celebrating the collective effort of the community.
The initiative also includes educational components, with short segments during the streams that explain the specific ways donations will be used—whether to fund emergency food parcels, provide medical kits, or supply winter clothing to families in crisis zones. By linking each contribution to a concrete outcome, the event aims to deepen donors’ understanding of the charity’s mission and the tangible difference their support makes. Overall, Save Point represents a forward‑thinking approach to philanthropy, marrying the immersive appeal of gaming with the urgent needs of children worldwide.
Through this innovative fundraiser, Save the Children hopes to not only raise vital funds but also to reshape how charitable giving is perceived within the digital age, proving that a love for play can be a powerful catalyst for real‑world change.