This holiday season, Save the Children is set to roll out its very first gaming‑focused fundraising initiative, a live‑streamed event called Save Point. The concept emerged from a broader ambition to deepen the organization’s connection with the gaming community, according to Fiona Baxter, the charity’s senior fundraising manager, who spoke with GamesIndustry.biz.
"Save Point grew out of a genuine desire to interact more closely with gamers and streamers," Baxter said. "It gives us a platform to partner with creators and also to invite individual supporters to take part.
Not everyone can commit to running a marathon or climbing a mountain, so an event like this is far more inclusive and showcases the diverse ways people can contribute." The charity has teamed up with popular online content creator and Twitch streamer TheKapFantastic, who previously helped raise more than £5,000 for Save the Children earlier in the year. This collaboration marks the beginning of what Baxter hopes will be a long‑term relationship with gamers, streamers, and their audiences. "Our goal is to keep building bridges with the gaming world even after Save Point ends," she explained.
"If we can reach a larger segment of this community and share why our work matters, that would be a massive win. I’ll consider the event a success if we walk away with a fresh crew of supporters who are excited to game for us again because of the experience they’ve had." Baxter also highlighted the learning curve involved in launching a novel fundraising format. "Because this is our first foray into a gaming‑centric fundraiser, the feedback we gather will be priceless. It will help us design bigger, more impactful gaming events year after year," she added.
She described gamers and streamers as "the unsung heroes of fundraising," noting that the gaming arena is "setting a new, innovative standard" for charitable support. "There’s a shared understanding among game‑lovers that we’re a community that cherishes stories, imagination, and the escape into new worlds that play provides.
When we channel that passion into real‑world change, we demonstrate just how powerful and influential the gaming community can be," Baxter said. Save Point forms part of Save the Children’s broader campaign, "The One Delivery That Matters," which launches in November 2026. The campaign shines a light on the fact that for millions of children around the globe, the most vital gifts this Christmas will not be toys or sweets, but essential supplies such as food, medicine, warm clothing, and a safe place to sleep. "Anything you can imagine can be delivered straight to your doorstep with a tap on a screen," Baxter observed.
"But for countless children this holiday, the deliveries they’re hoping for are life‑saving essentials, not playthings." The two‑day Save Point event is scheduled for December 5‑6, 2026. Participants can sign up by registering their interest through the provided link, which will also supply guidance on how to set up a fundraising livestream. By combining the excitement of gaming with the spirit of giving, Save the Children aims to turn virtual play into tangible, lasting impact for children in need.
The initiative reflects a growing trend where charitable organisations are exploring digital and interactive avenues to reach new audiences. Gaming, with its massive global user base and highly engaged communities, offers a unique conduit for raising awareness and funds.
Streamers like TheKapFantastic bring not only their viewership but also a sense of authenticity and personal connection, which can translate into higher donation rates and sustained supporter relationships. In addition to the live streams, Save Point will feature interactive challenges, in‑game incentives, and exclusive content unlocked by donation milestones. These elements are designed to keep viewers engaged and encourage continuous contributions throughout the event.
The charity also plans to spotlight stories from the field, illustrating how each contribution directly supports children’s health, education, and safety. Baxter emphasized that the event is just the beginning. "We see this as a pilot that will inform future collaborations with the gaming sector. Our hope is to create a recurring calendar of gaming‑based fundraisers that become a staple in the charitable landscape," she said.
"The more we can demonstrate the impact of these partnerships, the more we’ll inspire other organisations and creators to join the cause." Overall, Save Point represents a strategic move by Save the Children to harness the power of modern digital culture, turning the joy of gaming into a catalyst for real‑world change. By inviting gamers, streamers, and their audiences to participate, the charity hopes to deliver essential supplies to children who need them most, turning a season of celebration into a season of hope and survival.