This holiday season, Save the Children is set to debut its very first gaming‑focused fundraising initiative, a two‑day event titled Save Point. The campaign, scheduled for December 5‑6, 2026, blends live‑streamed gameplay with charitable giving, offering a novel way for supporters to contribute during the festive period.
Fiona Baxter, the organisation’s senior fundraising manager, told GamesIndustry.biz that the concept for Save Point emerged from a broader ambition to deepen the charity’s relationship with the gaming community. “We wanted a platform where we could connect with gamers and streamers on a level that feels natural for them,” Baxter explained.
“Not everyone can run a marathon or climb a mountain, but anyone with a console or a PC can join in, making the fundraiser far more inclusive.” The event is being powered by a partnership with popular online creator and streamer TheKapFantastic, who previously helped raise over £5,000 for Save the Children earlier in the year. Baxter highlighted that the collaboration is just the beginning of a longer‑term strategy to nurture ties with influential figures in the gaming world. “If we can demonstrate the impact of our work and the excitement of gaming for a cause, we hope to build a lasting crew of supporters who will return for future events,” she said.
Baxter also emphasized the learning potential of Save Point. As the charity’s first foray into a gaming‑centric fundraiser, the feedback gathered will be crucial for refining future initiatives. “We view this as a pilot,” she noted. “The insights we collect—from viewer engagement metrics to donation patterns—will help us design bigger, more ambitious gaming events year after year.” In her remarks, Baxter described gamers and streamers as the "unsung heroes of fundraising," pointing out that the gaming arena is "setting a new, innovative standard" for charitable support.
She argued that the shared love of storytelling, imagination, and immersive worlds creates a unique cultural bond that can be harnessed for real‑world impact. "When we channel that passion into tangible change, we illustrate just how powerful the gaming community can be," she added.
Save Point forms part of the broader "The One Delivery That Matters" campaign, which launches in November 2026. This campaign seeks to shift the narrative of Christmas gifting for millions of children who, instead of receiving toys, are awaiting essential supplies such as food, medicine, warm clothing, and safe shelter. Baxter stressed the stark contrast: "Anything you can order with a tap of a screen can be delivered to your door, but for countless children this season, the deliveries they need are life‑saving essentials, not presents." The event will feature a schedule of live streams where participants can showcase their favourite games, interact with audiences, and encourage donations in real time. Streamers will have the option to set personal fundraising targets, and viewers can contribute directly through integrated donation links.
To further incentivise involvement, Save the Children plans to offer digital badges, exclusive in‑game items, and shout‑outs to top contributors. Prospective participants can register their interest via the Save Point sign‑up page. Once registered, they will receive a toolkit containing guidelines on setting up a livestream, best practices for audience engagement, and tips on maximizing donation flow.
The charity will also provide technical support to ensure smooth streaming experiences, recognizing that not all volunteers may be seasoned broadcasters. Beyond the immediate fundraising goals, Save Point aims to raise awareness about the broader challenges faced by children in crisis zones during the winter months. By aligning the excitement of gaming with the urgency of humanitarian aid, the charity hopes to inspire a new generation of donors who view charitable giving as an integral part of their gaming routine. In summary, Save Point represents an innovative blend of entertainment and philanthropy, leveraging the reach and enthusiasm of the gaming community to deliver essential resources to children in need.
With the backing of influential creators like TheKapFantastic and the strategic vision of leaders like Fiona Baxter, the event aspires to set a precedent for future charity‑gaming collaborations, proving that a love of play can translate into powerful, life‑changing outcomes for the most vulnerable. To join the cause, interested individuals should visit the Save Point registration portal, where they can sign up, receive detailed instructions, and begin preparing their livestreams. As the event approaches, Save the Children will continue to share updates, spotlight participating streamers, and highlight the impact of each donation, ensuring that every contribution—big or small—helps deliver the critical supplies that children worldwide need this Christmas.